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Epsilon Implements a Cloudera Enterprise Data Hub to Gain Meaningful Insights for Clients Into Customers' Brand Engagement

Leading Global Marketer Offers a Complete View of an Individual Faster and More Efficiently

PALO ALTO, CA -- (Marketwired) -- 06/10/14 -- Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Epsilon, the global leader in creating customer connections that build brand and business equity, is powering Agility Harmony with a Cloudera enterprise data hub. Agility Harmony is Epsilon's next-generation digital messaging platform designed to enable marketers to create meaningful connections with customers by leveraging data stored and processed through Cloudera Enterprise. With the proliferation of channels and changing consumer behavior, it can be challenging and overwhelming for brands to gain a complete view of the individual customer. Through this partnership with Cloudera, Epsilon is able to provide marketers with that complete picture that will fuel relevant one-to-one communications across channels.

Epsilon provides complex modeling and analytic workloads with the data they manage to support programs on behalf of leading global brands across industry verticals such as retail, consumer packaged goods, automotive, financial services, healthcare and more. Epsilon needed a way to process unstructured data at scale and speed, an increasingly difficult task for relational databases. Now with Hadoop, Epsilon is able to use growing amounts of unstructured data to help clients -- all optimized in real-time.

"We were drawn to partnering with Cloudera because they share our focus on innovation and they offer scaling capabilities while maintaining reliability," said Bob Zurek, senior vice president, Products, Epsilon. "Leveraging Cloudera has helped us in a number of ways and we are confident in their commitment and support. Data security, reliability, and attentiveness are critically important to Epsilon and our clients."

Benefits of an Enterprise Data Hub
In an industry continually looking to manage costs, data storage is one of the first areas that companies consider reducing spend. With the volume of data increasing rapidly, costs associated with storing that data have grown exponentially. Hadoop is inherently more cost effective than legacy systems and approaches. Epsilon's relationship with Cloudera provides the company with the ability to seek and find insights in the most cost effective manner for clients.

"Epsilon is at the forefront of the digital marketing industry and by working with Cloudera they have been able to propel their business even further and provide insights for their clients that were not possible before," said Alan Saldich, vice president, Marketing, Cloudera. "An enterprise data hub alongside an enterprise data warehouse opens doors and provides opportunities that may have been too costly or time-consuming before."

A Cloudera-powered enterprise data hub delivers the most secure, managed, governed, and open data management platform to give customers a choice for storing, accessing and analyzing any amount and any kind of data in one centralized repository. Cloudera has all of the key attributes necessary for customers to make data the true focal point of any business.

Epsilon is using Sentry in its enterprise data hub as well as Impala and Cloudera Manager. Key partners that helped to ensure Epsilon's success include SAS and Tableau.

Learn More About Cloudera
To learn more about Cloudera's full suite of data management solutions, training and support services, including the new Cloudera Enterprise Data Hub Edition, or to request a price quote, visit:
http://www.cloudera.com/content/cloudera/en/products-and-services/cloudera-enterprise.html

About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop™. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Only Cloudera offers everything needed on a journey to an enterprise data hub, including software for business critical data challenges such as storage, access, management, analysis, security and search. As the leading educator of Hadoop professionals, Cloudera has trained over 22,000 individuals worldwide. Over 1,000 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production. www.cloudera.com

Connect with Cloudera
Read our blog: http://www.cloudera.com/blog/ and http://vision.cloudera.com/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera

Cloudera, Cloudera's Platform for Big Data, Cloudera Enterprise Basic Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Data Hub Edition and CDH are trademarks or registered trademarks of Cloudera Inc. in the United States, and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World Largest CRM/Direct Marketing Network and #3 Largest U.S. Digital-Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Press Contacts
North America
Deborah Mullan
Bhava Communications for Cloudera
[email protected]
+1-510-984-6122

Europe
Richard Botley
Ketchum for Cloudera
[email protected]
+44 (0) 20 7611 3788

Diane Bruno
Epsilon
[email protected]
212-457-7387

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