SYS-CON MEDIA Authors: Ian Khan, Liz McMillan, AppDynamics Blog, Harry Trott, Blue Box Blog

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Certain’s Event Management Platform Powers AIBTM 2014 by Facilitating More Than 13,000 Face-to-Face Business Meetings

Certain Inc., the leading provider of enterprise event management solutions, today announced that it will be facilitating more than 13,000 face-to-face business meetings for the third consecutive year at the Americas Incentive, Business Travel & Meetings Exhibition (AIBTM), June 10-12 at Orlando’s Orange County Convention Center. In addition, Certain (Booth 1673), will highlight its new user interface, which improves productivity for event professionals by providing an intuitive, responsive and streamlined experience throughout the event lifecycle.

"Reed Travel Exhibitions (RTE) is the leading global provider of Hosted Buyer led events and uses Certain’s event management technology to facilitate meaningful business connections between suppliers and Hosted Buyers at all our events,” said Mandy Torrens, Head of Marketing & Buyer Programmes, IBTM Global Events. “We have increased the average number of appointments matched per buyer and per exhibitor at AIBTM this year, providing additional value for all our attendees."

“We are pleased to be a trusted partner and a valued player in empowering suppliers and buyers to connect at AIBTM,” said Peter Micciche, CEO, Certain, Inc. “This year’s AIBTM will bring together more than 500 exhibitors and exhibiting partners. We’re excited to provide the latest in event management technology available and now deliver a more intuitive user interface.”

Certain’s powerful appointment scheduling technologies facilitate both matched appointments and self-scheduled appointments. This makes it easier for attendees to connect with vendors and gather essential information, and for suppliers to meet with buyers to better understand their preferences and needs. Preferred by 91 percent of attendees surveyed by Certain, pre-scheduled meetings enable both parties to prepare and connect in a focused and productive manner.

To be unveiled at AIBTM 2014, Certain’s new user interface reflects modern design principles and event management best practices, so novice and power users alike can more efficiently manage their events. Features such as a new homepage and improved navigation enable users to access quickly the areas of the platform most relevant to them at each stage of the event lifecycle with fewer clicks.

In addition, Certain’s Betsy Zikakis, vice president of marketing and GiGi Gleason, strategic program director, will be speaking in a Knowledge Program session at AIBTM on Tuesday, June 10th, at 1:30pm. The session, “Extend the Life of Your Meeting - Transforming Attendees into Year-Round Participants,” will provide strategies on how to use technology to maximize attendee engagement and utilize behavioral data to interact with attendees year-round.

About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with marketing automation and CRM systems to help move prospects through the buying cycle faster; and the Certain Event Success Hub™ includes industry partners that extend event management capabilities. Our Lead Intelligence adds event-level interactions to not only track what attendees are doing, but also understand their actual interests in order to drive more personalized lead nurturing and effective sales follow-up.

The Certain platform enables attendee management, utilizes a mobile app to simplify and speed-up event registration and management, provides event branding as well as social and mobile participation, and facilitates 1-to-1 meetings that engage audiences and maximize event value for all participants. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information please visit www.certain.com.

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