SYS-CON MEDIA Authors: Peter Silva, Kevin Jackson, Jessica Qiu, Dana Gardner, Dan Stolts

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MapQuest & MLB.com Debut Original Online Video Series

MapQuest and MLB.com today launched an original online video series, “Key to the City,” hosted by Upright Citizens Brigade Theatre comedian, Matt Fisher, that accompanies MapQuest’s completely customized ballpark content featuring “Gameday Guides” for all 30 MLB teams.

“MapQuest is perhaps best known for its maps and directions, but what we believe we do is deliver people to more meaningful experiences,” said Brian McMahon, general manager, MapQuest. “Sometimes our users know exactly where they’re headed, and other times, they need us to inform their decisions with the most relevant options. Our partnership with MLB.com addresses two of the top searches from our community – baseball and travel.”

MLB.com “Key to the City” Online Video Series

The original video series, “Key to the City,” located at gameday.mapquest.com, features new custom content for MapQuest’s community of travelers and baseball fans. Upright Citizens Brigade comedian and MLB fan, Matt Fisher, hosts the new video series offering a unique, 5-minute episode on what to do on game days in select baseball towns. From iconic tourism attractions to local hangouts to hidden gems, the “Key to the City” series highlights the heart of each town with an itinerary best experienced with the industry-first, seamless MapQuest integration.

Feature cities include (dates subject to change):

  • Denver: Today, Colorado Rockies
  • New York City: New York Yankees on Monday, June 16, 2014
  • Los Angeles: Los Angeles Dodgers on Monday, June 23, 2014
  • Chicago: Chicago Cubs on Monday, June 30, 2014
  • Washington, DC: Washington Nationals, summer 2014
  • Boston: Boston Red Sox, summer 2014

MLB Gameday Guides

The new “Key to the City” online video series complements MapQuest’s original Gameday Guides, featuring articles created by MapQuest’s editorial team with area travel experts who know MLB ballparks and cities inside-and-out. Each of the Gameday Guides features six chapters:

  • Welcome to the Stadium: History and key information
  • Before the Game: Get to know the best offerings near the stadiums
  • Inside the Stadium: From gluten-free fare to exclusive micro-brews
  • Game on a Budget: When to buy, where to sit and the deals inside
  • Best Bets for Families: Make a child’s first visit memorable or get tips on the best experiences for families
  • After the Game: From celebrating wins to drowning gameday sorrows, these places are worth the stop

“MLB ballparks and the surrounding areas have distinct personalities and they deserve to be explored,” said Michael Yessis, editor-in-chief, MapQuest. “Our gameday guides capture the flavor of these parks and passions of teams’ fans.”

This original content series is part of the MLB.com and MapQuest partnership to deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. The MapQuest integration into the “MLB.com At the Ballpark” app and responsive, mobile-optimized sites make it easier for fans to plan travel around their ballpark visits throughout the 2014 season. As part of the official partnership, MapQuest also offers custom-branded MLB team experiences, available within its iOS and Android apps.

About MapQuest, Inc.

MapQuest provides Internet, mobile and business solutions delivering on the promise of helping people dream, plan, share and go wherever the map meets their life. MapQuest is one of the leading mapping brands online, reaching 28.0 million web users and 16.9 million mobile and tablet users, with 5.0 million users across devices in April 2014, according to comScore Media Metrix MultiPlatform. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and Android devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc. (NYSE:AOL), is based in Denver, Colo.

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