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Samsung Announces New Executive Appointments Across Strategic Growth Areas

Samsung Telecommunications America, LLC (Samsung Mobile USA) today announced the addition of three new executives to its leadership team. Robin Bienfait has joined as executive vice president and chief enterprise innovation officer of Global Enterprise Services, John Pleasants has joined as executive vice president of Samsung Media Solutions Center America (MSCA) and Mark Louison has joined as senior vice president of Wireless Network Systems.

“We welcome these talented leaders to the Samsung family as we continue to drive leadership and enhance our business footprint in the market,” said Gregory Lee, President and CEO of Samsung Electronics North America. “Their leadership will strengthen our organization in areas where we see tremendous opportunity for growth and will further our goal of putting the most innovative technology in the hands of our customers. “

Bienfait joins Samsung with more than 30 years of experience in mobility, security, business development, enterprise sales, wireless network operations and engineering. She most recently served as chief information officer for BlackBerry where she led the enterprise business unit, end-to-end security, customer service engagement, global network services and corporate IT. Bienfait will be responsible for working closely with Tod Pike, who leads the Enterprise Business Division at Samsung Electronics America and Tim Wagner, who leads the Enterprise Business Unit at Samsung Mobile USA to build strong partnerships with large global customers and scale Samsung’s suite of enterprise solutions and services.

Pleasants brings more than 20 years of experience in the digital media and gaming space, most recently serving as co-president of Disney Interactive Media Group. Pleasants will lead Samsung’s U.S. content and services strategy with a focus on strengthening and expanding the current portfolio of offerings.

Louison comes to Samsung with extensive leadership experience delivering growth, profitability and innovation, while leading organizations through enterprise transformations. Mark previously held leadership roles at Nokia and Nokia Networks and most recently served as senior advisor at The Boston Consulting Group where he provided executive council on client engagements in the technology, media and telecom practice area. Louison will be responsible for managing existing customer relationships and developing new business opportunities to increase market share within the U.S. wireless networks industry. He will pursue and develop new technologies that provide leading edge products and applications.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile USA) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit

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