|By Business Wire||
|June 10, 2014 10:00 AM EDT||
Smarter Remarketer, the leading provider of customer intelligence and marketing automation for multi-channel retailers, today announces that Barry Clark has joined the company as Executive Vice President of Sales and Marketing. Clark most recently served as Group Vice President/Global Retail Sales for Oracle where he led a team of more than 300 sales and sales support professionals as well as industry consultants.
“As our company’s growth continues to push us deeper and wider into omnichannel solutions, Barry’s proven leadership and retail vision for how the marketing ecosystem works together to create scalable opportunities will be indispensable,” said Howard Bates, president and CEO of Smarter Remarketer. “Barry is a trusted partner who I have personally worked with in the past and I am extremely excited that the opportunity with Smarter Remarketer aligned with his professional goals.”
“Smarter Remarketer’s vision demands an understanding of how relationships between retailers and customers will be impacted by a wide array of technologies both today and emerging in the near future,” said Clark. “The really exciting part for me is being a part of a solution that is tackling the industry’s largest opportunities with big data and predictive analytics in ways that deliver demonstrable annualized ROI in a platform that customers can understand and quickly implement. I have not seen this with any other omnichannel solution.”
Clark brings a long history of retail and ecommerce success to Smarter Remarketer. During his more than seven years at Art Technology Group, Inc. (ATG), Clark played a key role in the company’s growth as senior vice president of global sales, eventually helping to secure the company’s acquisition by Oracle for more than $1 billion. After the acquisition, Clark was retained at Oracle, growing its business significantly in just his first year and managed the salesforce integration of Endeca Technologies into Oracle. Eventually his role expanded to include all of Oracle’s global retail sales and related product offerings.
Just two months ago Smarter Remarketer announced the full time hiring of Dean Abbott as chief data scientist for the company. Abbott, an internationally recognized predictive analytics expert, brings more than 25 years of experience in data mining and advanced predictive analytics. These two hires come after Smarter Remarketer secured $7 million in venture financing in a round led by Battery Ventures. Battery’s digital marketing technology portfolio includes companies such as ExactTarget (acquired: Salesforce), Marketo (IPO), Bazaarvoice (IPO), Neolane (acquired: Adobe), BlueKai and Sprinklr, among others.
This financing followed the posting of the company’s best-ever annual performance in 2013 that saw revenue growth of three times higher than the previous year and the introduction of the company’s SR2 Big Data platform, which allows retailers to engage individual website visitors in real-time based on up to several years’ worth of customer data, from behavioral through transactional.
About Smarter Remarketer
Founded in 2010, Smarter Remarketer is an industry leading customer intelligence and marketing automation company. Focusing on the top 1,000 multi-channel and online retailers, Smarter Remarketer solutions extend the capabilities of clients’ existing marketing ecosystems whether through email, onsite messaging, display ad or print. Smarter Remarketer does this by first giving marketers a platform to gather richer data on their customers, then modeling that data in real-time, creating easy-to-execute automated marketing campaigns that accomplish their goals. For more information, visit http://www.smarterremarketer.com/
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 07:00 PM EST Reads: 1,346
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Nov. 27, 2014 07:00 PM EST Reads: 1,241
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
Nov. 27, 2014 06:00 PM EST Reads: 1,090
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 27, 2014 06:00 PM EST Reads: 1,726
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Nov. 27, 2014 05:00 PM EST Reads: 1,313
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Nov. 27, 2014 04:45 PM EST Reads: 1,121
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Nov. 27, 2014 04:45 PM EST Reads: 1,180
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Nov. 27, 2014 04:30 PM EST Reads: 1,190
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
Nov. 27, 2014 04:00 PM EST Reads: 1,267
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 27, 2014 04:00 PM EST Reads: 1,618
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Nov. 27, 2014 03:00 PM EST Reads: 1,278
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 27, 2014 03:00 PM EST Reads: 967
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Nov. 27, 2014 03:00 PM EST Reads: 1,451
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 27, 2014 01:00 PM EST Reads: 1,650
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,263