SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Marin Software and Channel Factory Announce Industry's First Partnership to Align Paid Search With YouTube Video Advertising

SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Today, Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, announced a partnership with Channel Factory, a leading video distribution and data platform.

"Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts," noted Tony Chen, CEO of Channel Factory. "For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social campaigns to increase the performance of their video advertising efforts and vice versa."

Through the Channel Factory partnership, Marin customers will now have the ability to deliver video-level contextual targeting in one easy-to-use marketing platform; in addition to Marin's paid search, display, social, and mobile offerings. This partnership will provide a unique opportunity to maximize campaign performance across all online channels by embracing multi-touch attribution philosophies.

"Video is staged to be one of the most exciting revenue opportunities for online advertisers over the next few years," said Matt Ackley, chief marketing officer at Marin Software. "We are thrilled to partner with Channel Factory. Together, we can empower our customers with the best cross-channel opportunities and most complete data."

Additional Facts for News Media:

  • By partnering with Channel Factory, Marin Software identifies a direct line of sight between top-of-the-funnel video awareness campaigns and downstream conversions via search.
  • Marin Software's partnership with Channel Factory provides marketers actionable insight into the impact of search, display and social marketing on video ad campaigns, including sponsored YouTube videos. Likewise, marketers can leverage metadata from videos to improve search, display and social marketing performance.
  • Marin Software and Channel Factory customers gain the ability to both retarget and advertise on a contextually relevant video level. This provides a unique offering for advertisers: transparency, brand safety, and contextual accuracy.
  • Marin Software's integration with Channel Factory was developed through Marin Labs, a multi-disciplinary team of search, display, social and mobile experts focused on finding innovative solutions to complex digital marketing problems.

Resources:
About Marin Software
About Marin Labs
About Channel Factory

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting from our partnership with Channel Factory, the growth of digital advertising generally and online video advertising specifically. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our partnership with Channel Factory; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

About Marin Software
Marin Software provides a leading Revenue Acquisition Management platform used by advertisers and agencies to manage more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile marketing, Marin Software helps advertisers and brands improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin Software's technology powers marketing campaigns in more than 160 countries. For more information about Marin Software's products, please visit: http://www.marinsoftware.com/solutions/overview.

About Channel Factory
Channel Factory is an online video distribution and data company. We provide advertisers a single solution that enables YouTube campaigns with video level targeting, brand safety, and improved performance. Based in Los Angeles with offices in New York, Channel Factory's platform improves YouTube performance for over 500 customers worldwide.

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