SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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Industry Weapon Is Meeting the Demand for Better Digital Content

PITTSBURGH, PA--(Marketwired - June 10, 2014) - Content for digital signage has been a struggle from the start. A burden to manage and update, it usually defaults under the category of boring and stale. To help customers avoid a content nightmare, Industry Weapon is now using content from The Associated Press to add fresh news stories to its growing arsenal of content strategies.

Industry Weapon, which specializes in digital media and signage, was seeking an organization with unlimited dynamic information across a wide variety of industries. The agreement with AP allows Industry Weapon's customers access to continuously fresh content in 11 different news categories that fits nicely on electronic screens.

"We're excited about working with The Associated Press," said Max Schwanger, creative manager, Industry Weapon. "Our mission is to supply our customers with content options that are engaging and automatically update. With all of their options, AP will be beneficial to every type of campaign."

The problem is that most companies spend a ton of money setting up a digital signage infrastructure so they can communicate more effectively to enhance their brand. The bigger issue is that it takes a lot of time and resources to continually update content. If their content does not intrigue audiences, that time and money is wasted. To combat these issues Industry Weapon has devised a set of technologies and content programs, now including AP content, to ensure that its customers see the value digital signage can bring to their communication and marketing strategies.

Good content goes beyond constantly refreshing; it has to be the right material to capture your audience and increase their dwell time at your display. By peppering socially relevant information alongside company-focused messaging, viewership dramatically increases and captures the attention of those who would normally bypass your screen.

AP stories, headlines and photos are automated into Command CenterHD (CCHD), Industry Weapon's content management platform. There, they are assembled into aesthetically pleasing campaigns that subscribers can incorporate into their messaging. The AP material can work alongside Industry Weapon's content programs to practically design and automate content changes without users lifting a finger. Among the obvious perks, AP also provides high-definition photos with resolutions suitable for digital screens. Industry Weapon users choose up to four stories from the 11 categories available. Once the settings are chosen, users will have daily, updated, automated campaigns. With this new offering, the goal of painless content creation may be closer than we think.

Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

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