SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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LANCOME Selects DELSEY

Luxury Brand Lancome Partners With DELSEY for Their First-Ever Loyalty Rewards Program

PARIS, FRANCE -- (Marketwired) -- 06/10/14 -- DELSEY, www.delsey.com, the iconic French luggage brand known for blending timeless quality and audacious design, is partnering with Lancôme, the luxury beauty brand that is part of the L'Oreal group. Their complimentary points-based loyalty program -- Lancôme Elite Rewards -- allows members to earn points every time they shop, connect and share, both in stores and online. And now members will have access to some of the most popular DELSEY collections as exclusive rewards.

"At Lancôme, beauty and glamour are part of our French heritage," begins Alessio Rossi, VP Digital Marketing Lancôme. "We are excited to partner with DELSEY, a French brand that like us embodies elegance and savoir-faire."

"At DELSEY we are honored and delighted to be selected by Lancôme as a partner for their Elite Rewards Program," shares Coralie Lindvay, US Director of Marketing at DELSEY. "We look forward to offering Lancôme's Elite Rewards Members access to some of DELSEY most ingenious and unique luggage and accompany them on their journey."

Lancôme and DELSEY share several brand values, in addition to their French heritage. Both brands address women's demands and needs. Available through Lancôme's Elite Rewards Program, the DELSEY FOR ONCE collection has been created especially for women. It is lightweight and easy to maneuver, while the supple, unstructured design lets women pack to maximum capacity and look good anywhere, anytime.

Lancôme and DELSEY also share a commitment to innovation and quality. Lancôme innovates in science and takes creativity to a new level, and DELSEY changes the way people connect, with smart and innovative luggage that makes travel easy.

The new Lancôme Elite Rewards program (#LancomeElite) is the first of its kind in the beauty industry; members earn points based on a social media interaction and product purchase. Thanks to the new partnership between Lancôme and DELSEY, products from three DELSEY collections will be available for redemption with points at Lancôme-USA.com.

About Lancôme Paris: For more than 75 years, Lancôme, the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancôme for the highest quality in skincare, encased in timeless style and delivering scientifically proven results. The brand continues to strengthen its reputation as a makeup authority and skincare innovator, not merely keeping pace, but surpassing expectations by continually taking science and creativity to new levels. With coveted and revered pillars including the timeless Trésor perfume, the award-winning Définicils mascara, cutting-edge Génifique Youth Activating Concentrate, and the richly refined L'Absolu Lipstick, Lancôme is committed to making the best in beauty accessible and relatable to women in over 160 countries around the world. Lancôme is the brand of women, represented by some of the most accomplished actors and models today, including Lupita Nyong'o, Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, Arlenis Sosa and Daria Werbowy. Lancôme's mission is to provide women with superior products and services that fulfill their quest and enthusiasm for beauty. For the most up to date news, sign up for email alerts on Lancome.com.

Follow DELSEY at delsey.com

About DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. For more than 65 years DELSEY has offered consumers cases which bring together quality and audacious design. DELSEY creates ingenious baggage designed to accompany travelers wherever they go and to adapt to all types of journey, both professional and personal. With a strong know-how, the brand is behind numerous innovations recognized by important prizes in the design world. DELSEY combines style and functionality to create products that reflect the personality of each consumer. Today DELSEY is present in all 5 continents and in more than 110 countries. A DELSEY bag is sold every 10 seconds.

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Press release Lancome selects Delsey

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