SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Upper Street Marketing Inc. Hires Entertainment Industry Veteran

LOS ANGELES, CA -- (Marketwired) -- 06/11/14 -- Upper Street Marketing Inc. (OTC Pink: UPPR) (PINKSHEETS: UPPR) announced today that John Pattyson, Entertainment Executive and three-time Emmy Award winner, has joined the Company as a Strategic Partner. Mr. Pattyson's role will center on the intersection and impact of new technology within the entertainment industry.

Mr. Pattyson is a 30-year veteran of the entertainment industry with roles ranging from an on-air Sportscaster for NBC, launching the PM/Evening Magazine series, and producing and directing more than 2,000 hours of network, cable and syndicated television programming.

He was instrumental in creating and developing the marketplace for EPKs (electronic press kits) and worked on more than 400 of them for films including Gladiator, Cliffhanger, Batman Returns, Waterworld and more. He's worked with actors such as Brad Pitt, Sylvester Stallone, Charlize Theron and Robert DeNiro, and directors such as Ridley Scott, Steven Spielberg and Joel Schumacher, amongst many others.

He won a national award for the first ever 3D television program, which he produced, wrote and directed about the "Concours d'Elegance," the famed automotive show in Pebble Beach, CA.

When streaming video was in its infancy, Mr. Pattyson led the entertainment division for UStream.tv, where he produced the first ever live-streamed event from the Red Carpet premiere of the TV Show "Dirty Sexy Money" starring Donald Sutherland and William Baldwin.

Most recently, Mr. Pattyson helped launch the Entertainment division of Immersive Media, which is a 360-degree video and live-streaming platform. In this role, he worked with global media companies, top ad agencies and major tier-one brands. Most recently he forged a partnership with Conan O'Brien and Team Coco, filming the NCAA Final Four in Dallas, Texas. For a segment with Conan, his work has been submitted for Emmy award consideration.

Given Mr. Pattyson's successful track record working with new technology, Executives, Stars, Celebrities, Brands and entertainment industry organizations, Upper Street Marketing, through its first acquisition MagMo, will seek to utilize Mr. Pattyson in a variety of roles within the company.

MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their own content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.

"Our relationship with Mr. Pattyson is key for MagMo as it readies to launch. The Entertainment industry and Celebrities are key components and John has tremendous depth, experience and credibility in these areas," says Stephen Meade, CEO of Upper Street Marketing. "We are very excited about working with him as we move forward in our partnership with Major Brands, Celebrities, and Entertainers."

Says Mr. Pattyson, "I'm excited to be involved and can't wait to introduce MagMo to the Industry. I truly believe this is a new social tool that will empower the Celebrity to promote themselves, their offerings, their foundations, charities, and more in a way that's never been done before."

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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