SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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Tallwave, ethology and Design Firm 29th Drive Provide Insight Into Enhancing Customer Satisfaction With User Experience Design

Design Experts Scheduled to Share Best Practices at the Internet User Experience Conference and in a Special 30 Minute UX Sketching Webinar

SCOTTSDALE, AZ -- (Marketwired) -- 06/11/14 -- Offering digital marketers strategy and practical tips for incorporating the user experience in software development and product design to enhance customer satisfaction, design experts from ethology, Tallwave and 29th Drive will be presenting today in the Internet User Experience Conference (IUE) in Phoenix, Arizona. Design Firm 29th Drive and ethology also announced a UX Sketching Webinar slated for June 19, 2014.

Through a combination of presentations and a hands-on design studio workshop, attendees of the IUE session will learn why and how to break down silos that often exist between website content owners, designers, engineers and business stakeholders. Nine practical tips that attendees can apply to their work the very next day will also be presented.

Who:
Anna Hrach, content strategist from ethology, Jesus Ramirez, product design director at Tallwave and Kevin Goldman, chief design architect at 29th Drive

What:
Cross Training for Web Pros: UX + Content + Design Thinking + Engineering + Lean Business

When:
Wednesday June 11, 1:30 p.m. - 2:30 p.m.

Where:
US Airways Corporate Headquarters, 111 W Rio Salado Pkwy, Tempe, AZ 85281

Please join the conversation on Twitter: @ethology @29thdrive @tallwave using #iue2014

UX Sketching Webinar

Attendees of 29th Drive/ethology's UX Sketching Webinar will learn how to break the wireframe cycle, as the presenters dive into why and when you should incorporate more pen sketching into the design process. The webinar will cover how simply pen sketching your ideas, instead of spending countless hours refining wireframes, will help communicate them more effectively while making the customer part of the process.

As a special one-time offer, one webinar attendee will win a one-hour individual consultation with Kevin Goldman, chief design architect at 29th Drive/ethology.

Who:
Jenn Walsh, Paul van Tuyl and Sean Rice from 29th Drive/ethology

What:
UX Sketching Webinar

When:
Wednesday June 19, 11:00 a.m. - 11:30 a.m.

Where:
Online, Register: http://www.ethology.com/work/webinars/inkwell-ux-sketch-webinar/

About ethology
Ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 500 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit ethology.com.

About 29th Drive
29th Drive solves design and technology problems for their customers to help them create innovative products and increase revenue. The 29th Drive team makes technology more human for their customer's end users to help them discover, create and enjoy life with delightfully engaging web apps, mobile apps, desktop software, and web sites. The agency's customers range from startups to Fortune 25 companies to major educational institutions. For more information on 29th Drive, please visit www.29thdrive.com.

About Tallwave
Tallwave is a commercializor -- it helps startups and innovators build their products and take them to market.

The company creates commercial success and shareholder value for entrepreneurs and investors by validating, scaling and managing early-stage and growth ventures with a hands-on approach. Tallwave also hosts High Tide™; one of the most innovative startup competitions in the U.S.

What separates Tallwave from the limitations of Incubator, Accelerator and traditional Venture Capital firm business models is its proprietary Tallwave Way™ closed-loop commercialization engine. The combination of Tallwave's lean Business Blueprint™ for product and company validation, its Operator Model™ for resource deployment and the access to pre-seed through Series A capital its networks provide, has been used to vet over 300 entrepreneurs and their concepts, validate more than 65 startups, and build a portfolio of half a dozen early-stage companies.

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