|By Business Wire||
|June 12, 2014 11:25 AM EDT||
NetBase, the Social Intelligence Company, today announced that The Tomorrow Project, LLC, producers of the Pivot Conference and its affiliated analytics lab has recognized the company as the fastest and most accurate social media analytics platform in an independent study. The study was overseen by Pivot Group CEO Mike Edelhart, former senior executive of Ziff-Davis Publishing and the Ziff-Davis Testing Lab. For more information on the results of the study, view this video: http://www.netbase.com/social-media-analytics/demo-video/?ls=Website&d=Website-NetBaseWinsSpeedAccuracyVideo
The study evaluated four companies in the social analytics industry including BrandWatch, Sysomos and Crimson Hexagon and found that NetBase is up to 9x faster and 50 to 70 percent more accurate than competing platforms. Because of the speed at which NetBase can gather and analyze the online conversation around a brand, campaign or category, action can be taken more quickly to build brand monetization from social. NetBase’s high quality, deeper analytics and industry-leading accuracy means brands and agencies dare to take action based on results.
“For the Pivot Labs Analytics Platform Showdown, we put four systems through an identical set of rigorous time and accuracy tests that closely match a set of real-world actions social marketers are likely to perform in the day-to-day tracking of their brands on social media. The field was full of strong performers, but in pure terms of speed and accuracy, NetBase was able to return results faster and with more accuracy than any other in the trial.”
“It is clear that NetBase sets the bar on speed and accuracy – with a new approach to Technology in Social analytics that gets to levels no other player can. With our global reach of 42 languages, top global brands and agencies have realized that – they cannot afford to be wrong, or slow any longer. Arby’s Pharrell hat moment was fuelled by NetBase and drove $30M value in PR and impressions alone from fast brand-action in social,” said Pernille Bruun-Jensen, Chief Marketing Officer NetBase. “Our technology is so powerful we can tell what women want, what people crave in retirement or which company young families propose and prefer for that next cruise trip.”
NetBase is the award winning social intelligence platform that global organizations use to analyze and engage with consumers in real-time. The industry-leading standard for accuracy, NetBase processes billions of social media posts for actionable business insights for marketing, research, PR, customer service, sales and product innovation leaders. NetBase is a trusted partner to global brands, including Coca-Cola, Yum! Brands, Sony, Johnson & Johnson and IPG. NetBase’s intuitive platforms are changing the landscape of social media analytics by providing corporations a platform to sift through all the noise often left by big data and to adopt a strategic social intelligence plan that will ensure market sustainability while gaining the ultimate competitive advantage.
To find out how NetBase can help your organization stay on top of social, please visit http://www.netbase.com/social-media-analytics/
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision, patented natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erickson, AMC Networks, Ogilvy and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit www.netbase.com, @NetBase, Facebook, LinkedIn, or YouTube.