|By Marketwired .||
|June 12, 2014 03:05 PM EDT||
NEW YORK, NY--(Marketwired - June 12, 2014) - Horizon Media, the largest and fastest growing privately-owned media services agency in the world and true[X], the leading engagement advertising platform, today announced a partnership to build an engagement-based buying practice into the agency's programmatic platform, making it the first-ever agency buying platform to give advertisers the ability to plan and buy digital media utilizing engagements instead of impressions.
"We continue to seek progressive ways to provide the most cost effective digital media activations for our brand partners," said Ray Romero, VP, Digital Media Activation. "Working with true[X] allows us to enhance our viewable offering and provides marketers with a powerful new currency exchange designed around engagements."
"Our true[X] engagement unit is the single most viewable ad format in digital media," said Sean Finnegan, Chief Strategy Officer, true[X], "Through true[X]'s partnership with Horizon Media, advertisers can now transact in the currency of consumer engagement, which is the end goal of all advertising, at the speed of programmatic, a revolutionary combination."
As a result of the partnership, Horizon Media will gain first-mover access to true[X]'s true[EXCHANGE], a platform that allows advertisers and agencies to buy consumer engagement programmatically. The exchange platform blends brand and digital performance in real-time and includes viewability scoring. Additionally, true[X] will provide custom creative for Horizon clients to drive deeper and more relevant interactions with consumers.
This initiative is part of Horizon's continued commitment to deliver accountability-based media for marketers. Horizon is a leader in driving viewability for marketers, with several first to market partnerships with publishers that provide cost efficiencies and increased transparency for marketers.
About Horizon Media
Horizon Media, Inc. is one of the largest and fastest growing media services agencies in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.3 billion and over 850 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of "zero waste" advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, true[X] pioneered the engagement-based ad model, is headquartered in Los Angeles and New York, with offices in Chicago, San Francisco, Atlanta, Detroit and Seattle. For more information, visit www.truex.com or follow us on Twitter @true_x_media.