SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Philippines’ ABS CBN Amps up Content Quality and Workflow Efficiency with Interra Systems

Interra Systems, the leading provider of media analysis solutions for digital content, today announced that the Philippines’ largest and leading multimedia conglomerate, ABS CBN Corporation, has selected the company’s Baton automated file-based QC solution. ABS CBN will use Baton to improve the quality of its content and to improve operational efficiency by streamlining content hand over between different departments and managing content QC at multiple stages.

ABS CBN is the oldest and the leading television network in Philippines and produces a wide variety of engaging, world-class entertainment programs in multiple genres and balanced, credible news programs broadcast on free-to-air television.

“After a detailed evaluation of several QC systems, ABS CBN selected Baton for its enterprise wide scalability and workflow adaptability required by our growing organization. The Baton system also integrated very well with our existing MAM, automation and storage systems,” stated Mr. Deo Jordan, Head of Digital Broadcast, ABS CBN. “Our work flow requires quality control at various stages of production, and Baton provides the flexibility to identify errors that are relevant at each stage. It also allows us to allocate processing speed in a way that minimizes latency and maximizes efficiency of our operations.”

Baton has been a preferred choice of broadcasters, content providers and broadcast services organizations in the APAC region such as Fox International Channels, VTV Vietnam, Globecast Asia and Sony PCL.

“Baton provides full and accurate quality checks for audio issues, format problems and metadata, helping ABS CBN save a great deal of time automating its QC processes,” said Sanjay Mittal, Managing Director, Asia, of Interra Systems. “These new workflow efficiencies will also result in better video and audio quality for ABS CBN viewers.”

Interra Systems will be demonstrating the Baton file-based QC solution at the Broadcast Asia Show, June 17-20, in booth 5L5-01.

About ABS-CBN

ABS-CBN Corporation is the Philippines' leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellites, online and mobile.

In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazines publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, all of which complement and enhance the Company's strength in content production and distribution.

About Interra Systems

Interra Systems provides software and services for the digital media industry. The company’s solutions include Baton, an automated verification system that ensures media content readiness, Vega, a family of audio/video analyzers that accelerate media product development and Orion, a real-time content monitoring solution. Interra Systems is headquartered in Cupertino, CA. For more information, please visit http://www.interrasystems.com.

Information for Editors:

Baton is a multi-platform, automated content verification (quality control) system for file-based SD, HD, and mixed workflows. Supporting a full range of codecs and media containers, Baton ensures quality control of media content from creation to playout. The software is highly flexible and can be quickly scaled for large facilities or a high volume of content. Baton can be integrated easily with other systems such as media asset management system, encoders and video server systems as well as deep storage libraries as part of a complete workflow.

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