SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Spree Wearables Introduces “SmartCap” Fitness Monitor

Dallas, TX, June 13, 2014 --(PR.com)-- The world’s smartest fitness monitor is now available in a comfortable running hat, known as the Spree SmartCap.

Recognized as a “Best in Show” product by Sports Illustrated at the 2014 International Consumer Electronics Show in Las Vegas, Spree is the first and only fitness device that tracks heart rate without the use of a cumbersome chest strap, and monitors body temperature, movement and a variety of additional metrics as well. The Spree SmartCap is so easy to use and comfortable, it does what most wearables fail to do: It becomes a natural extension of the athlete’s body.

“Monitoring athletic performance is essential for serious and aspiring athletes,” said Peter Linke, president of Spree Wearables. “But that is only part of the story. To really succeed you have to be encouraged, motivated and inspired. That’s the way we’ve designed the Spree SmartCap and its accompanying training app.”

As a wearable, the Spree SmartCap is groundbreaking in that it combines all of the necessary data in a product that most athletes wear anyway – a comfortable cap. No wires, no chest strap…just put it on and go.

“We learned during the development of this product that the commonly used chest strap monitoring devices are irritating to wear and often provide inaccurate performance data,” said Linke. “As a result, we developed the Spree SmartCap, which leverages our patented biosensor technology in a comfortable wearable.”

Developed by Dallas-based Spree Wearables, Inc. (formerly Hothead Technologies, Inc.), the Spree SmartCap is a cutting-edge technology that stands apart from other fitness monitors by analyzing the three most important variables in every fitness routine – body temperature, movement and heart rate – all in one easy-to-use device. The unique design measures directly from the forehead using medical grade technology. The SmartCap also insulates from the sun, and because the device measures temperature as an added component, it provides a true measurement of caloric burn along with heart rate.

“The forehead is the ideal body surface to accurately measure body temperature as well as a great place to measure heart rate,” added Linke. “There is no other product that can offer this type of data – never mind in such a comfortable wearable. In short, the Spree SmartCap is a game-changer.”

The Spree SmartCap measures all the essential performance metrics such as body temperature, distance traveled, speed, time, heart rate and calories burned. All collected data points are transmitted to a smartphone app. The results are charted in easy-to-interpret visual indicators so the wearer can see exactly when a performance goal has been achieved. Armed with this information, the athlete can discover when their body is burning the most calories, when it is building the most muscle mass and at what pace maximum endurance is achieved.

The Spree SmartCap is now available for purchase online at SpreeSports.com and Amazon.com.

About Spree Wearables
Based in Dallas, Texas, Spree Wearables (formerly Hothead Technologies, Inc.) is a leading provider of wireless biosensor solutions, including the revolutionary Spree SmartCap. Its patented and proprietary systems are at the forefront of performance measurement systems and are currently used to help prevent heat-related illness in athletes, firefighters and industrial workers. Spree Wearables is a wholly owned subsidiary of IDENTEC Group AG. Spree Wearables’ solutions have earned national recognition, including Popular Science magazine’s prestigious “Best of What’s New” Award.

About IDENTEC Group
IDENTEC Group is a leading, advanced wireless solutions provider that capitalizes and grows companies in global business-to-business and business-to-consumer wireless markets. Recognized worldwide for its patented, award-winning wireless solutions in a multitude of industries, IDENTEC GROUP member companies develop and market innovative wireless solutions that identify, measure, track and trace assets and people across the value chain, delivering actionable information through the cloud. IDENTEC GROUP works with its member companies on issues ranging from capitalization and development of business models and strategies to operations and shared technology, sourcing efficiencies and mutual customer relationships. For more information, visit identecgroup.com.

Contact Information:
Hothead Technologies, Inc.
Ladd Biro
972.930.9933
Contact via Email
www.spreesports.com
Champion Management is proud to be the PR agency of record for Hothead Technologies and the revolutionary Spree fitness monitor device.

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