|By Business Wire||
|June 15, 2014 07:00 PM EDT||
PlayPhone®, Inc., a global leader in mobile social gaming, today announced it reaches nearly 100% of mobile subscribers in every region in which it operates, validating PlayPhone’s vision for a new mobile gaming ecosystem. PlayPhone’s advanced social gaming products for mobile operators and messaging apps include:
- White-labeled social game stores
- Cross-network virtual currency
- Game developer publishing platform including a proprietary SDK
- Soon-to-come advertising platform
PlayPhone’s offerings are reimagining the future of mobile gaming and are gaining significant traction across the globe, especially outside the US, where mobile gaming growth is the strongest.
Operators and messaging apps are using PlayPhone’s technology to offer their customers an elevated social gaming experience with expanded mobile commerce options. The core economic driver for this new gaming ecosystem is PlayPhone’s network currency, Playcredits™. Partners are extending the use of Playcredits beyond gaming, enabling customers to use them to acquire music, mobile products, services, and rewards programs.
“We’re witnessing a strong desire by operators to enhance customer offerings and experiences with choices for new products and services that can be acquired with Playcredits,” said Anders Evju, CMO of PlayPhone. “We believe the accelerated expansion of our platform and mobile commerce options will have a ballooning effect on revenue for the entire mobile entertainment ecosystem.”
PlayPhone currently reaches over 82% of the US mobile market, 99% of Brazil, and is quickly becoming the dominant force in SE Asia through exclusive agreements with the largest mobile operators in Singapore and Indonesia. PlayPhone integration is fast and lucrative for operators and messaging app partners, who can become part of PlayPhone’s mobile gaming ecosystem in less than eight weeks.
“Once PlayPhone lands in a region, it’s only a matter of time before we reach almost a hundred percent of mobile subscribers in that region,” continued Evju. “Operator and messaging app partners are signing on at an accelerated rate. Our active deal pipelines in China, India, Thailand and the Philippines—along with Australia, the Middle East and Europe—will enable us to cover more of the world shortly. China alone will deliver more than a billion more potential gamers.”
This degree of global coverage opens doors to a windfall for operators and messaging apps. PlayPhone offers them a white-labeled, turnkey platform that fulfills publishing, distribution, monetization and advertising goals. In essence, future-proofing their networks for many more years of mobile evolution.
And the word is out: Game developer signups in Q1 2014 alone were greater than signups for all of 2013. In total, PlayPhone’s game developer community numbers more than 6,000, providing an ongoing, robust game pipeline for the gaming platform. Onboarding of games takes only 24 hours from developer signup to the game going live in PlayPhone’s game stores.