SYS-CON MEDIA Authors: Mat Mathews, PR.com Newswire, David Smith, Tim Crawford, Kevin Benedict

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Beautiful Me iOS App Enables Instant In-Depth Skin Analysis

Big Data Applied to Skin Analysis and Visualization Technology to Show Users a True Skin Profile

NEW YORK, NY -- (Marketwired) -- 06/16/14 -- Beautiful Me, a new mobile app that enables instant detection of a user's skin profile, is launching today exclusively for iOS devices. The app applies patented big data technology to conduct a skin analysis of a user's Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for users to purchase.

"We're thrilled to introduce Beautiful Me to users and bring a level of understanding to skin analysis that has never been easily accessible through an app," said Miriam Pettinen, Director of Partnerships and Mobile Strategy, who led the development of the Beautiful Me app. "While most apps only use basic analysis of a single photo, the combination of big data and machine learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile."

Beautiful Me users create a visual profile that auto-downloads up to 500+ Facebook photos to their device, which are then evaluated by the app's patented photo processing system. The app first recognizes skin and facial features, such as skin tone and undertones. From here the app uses a deep neural network and multi-level statistical analysis to analyze the user's features that are summarized in easy to read graphics. Based on the date information associated with each image, skin and aging data are also reported as a trending graph, allowing users to see how their skin has changed over time.

The information collected during the initial analysis is also used for product recommendations, pulling together a combination of curated skin, anti-aging and cosmetic products that best match the user's profile.

For more information, please visit: http://btfl.me/

Media Contact
Sophia Crowley
Uproar PR for Beautiful Me
321-236-0102 x 225
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