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SYS-CON MEDIA Authors: Mike Kavis, Elizabeth White, John Treadway, SmartBear Blog, Liz McMillan

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SmartTouch Interactive Signs Four of Panama’s Top Real Estate Developers

SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that four of Panama’s top real estate developers have chosen SmartTouch Interactive to handle their marketing efforts.

Robert Cowes III, President and Co-Founder of SmartTouch Interactive, says, “It’s exciting to bring our unique combination of real estate experience, marketing knowledge and software expertise to the real estate market in Latin America.” Cowes, originally from Panama, is in Panama the week of June 16th meeting with both existing and prospective clients.

“SmartTouch Interactive is a full-service solution for real estate builders and developers,” Cowes says. “We analyze the client’s situation and present a strategy for generating leads and accelerating sales. Our creative agency creates the messaging for email campaigns, landing pages, banner ads – even complete websites. We also deploy SEO and SEM strategies, online ads and remarketing to ensure that our clients get maximum exposure to their target audiences. Finally, we’ve created the SmartTouch CRM Solution designed specifically for the real estate industry. Clients who use our CRM report increased efficiency and a shorter sales cycle, since all lead activity is instantly imported and easily viewed.”

SmartTouch Interactive offers several levels of marketing services tailored to the needs and budgets of its clients. Outbound subscription marketing packages include creation and deployment of email campaigns to promote properties to realtors and re-engage existing contacts in the client’s database. Clients may also choose to deploy email campaigns to the SmartTouch Interactive SmartDirectory, a database of more than 80 million contacts worldwide.

Inbound subscription marketing packages include Search Engine Marketing strategies on major search engines, retargeting and digital display ads using PPC across a network of tens of thousands of websites.

Builders and real estate developers who purchase subscription marketing services packages also get to try the SmartTouch CRM Platform for lead management, which streamlines and automates lead generation and lead nurturing.

SmartTouch Interactive has an award-winning in-house agency to provide creative services for clients as well.

Clients in Panama that have recently signed with SmartTouch Interactive include:

  • Vista Mar, a premier golf and beach resort located on Panama’s breathtaking Pacific Coast. Vista Mar is using SmartTouch Interactive’s marketing subscription services, including Adwords.
  • Grupo Corcione, one of Panama’s leading real-estate and construction companies. SmartTouch Interactive is currently marketing PerlaMar in Panama’s upscale community of Casamar, where all homes have ocean views. Grupo Corcione is also using SmartTouch CRM.
  • Dekel Development, the company creating Andromeda Ocean Estates near Pedasi, a world-renowned surfing destination and pristine beach area on Panama’s Azuero Peninsula. Dekel Development is using SmartTouch Interactive’s Marketing Subscription Services and CRM.
  • The Group, one of the country’s largest developers with urban, beach and mountain communities located throughout Panama, is using SmartTouch Interactive’s Marketing Subscription Services and CRM.

About Vista Mar

A beachfront community on Panama’s Pacific coast, Vista Mar Golf & Beach Resort is just an hour from Panama City. Combining stunning views of both the ocean and the mountains, Vista Mar also features one of Panama’s best 18-hole golf courses.

About Grupo Corcione

Grupo Corcione has more than 15 years of experience building both residential and commercial projects in Panama. Focused on the highest quality and finest construction, Grupo Corcione has completed more than 150 private projects and 5,000 houses. Perla Mar is a collection of upscale apartments surrounded by world-class amenities and breathtaking views of the Pacific.

About Dekel Development

Dekel Development is the leading real estate and development company in Panama’s Pedasí area. The company’s portfolio includes real estate projects in key sectors of Costa Rica and Panama. Andromeda Ocean Estates is a luxury resort community designed for those who truly want to get away from it all.

About The Group

The Group is the developer for 42 communities located throughout Panama. Their projects include several communities in the exclusive Coronado Beach area, high rises in Panama’s urban areas, and a mountain community in Boquete, Chiriqui, which is consistently named one of the best places in the world to retire.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. http://www.smarttouchinteractive.com/

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