SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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SAE International and the Consumer Electronics Association Form Cooperative Partnership

SAE International and the Consumer Electronics Association (CEA)® have signed a two-year memorandum of understanding to build a cooperative partnership in the standardization of vehicle electronics and consumer electronics products to improve the driving experience. Both organizations will share information on existing and future standards development in the overlapping areas between consumer electronics and ground vehicles.

“This is an important step in SAE International’s continual efforts to reach out to and work with leading standards organizations around the world,” said Jack Pokrzywa, manager of Global Ground Vehicle Standards at SAE International. “We’ve received many requests for collaboration at our respective events, the International CES® and SAE Convergence. We are excited and look forward to our partnership with CEA.”

“The integration of consumer electronics products into the vehicle continues to advance,” said Dave Wilson, vice president, Technology & Standards at CEA. “From navigation devices to rear-seat entertainment systems to aftermarket products that let consumers equip older vehicles with the latest technology, consumer electronics continue to play a big role in the driving experience. CEA looks forward to working with SAE International to advance our mutual goal of making the driving experience exceptional.”

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: http://www.ce.org/social.

About SAE International

SAE International is a global association committed to being the ultimate knowledge source for the engineering profession. By uniting over 145,000 engineers and technical experts, we drive knowledge and expertise across a broad spectrum of industries. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including programs like A World in Motion® and the Collegiate Design Series™. www.sae.org

UPCOMING EVENTS

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