SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Uriage Dermatological Laboratories Implements Cegedim Relationship Management Mobile Intelligence and MI Touch to Drive Top Line Growth for Business Unit in Spain

Cegedim Relationship Management today announced that Laboratories Dermatologiques d’Uriage Espagne has implemented Cegedim’s Customer Relationship Management (CRM) platform and tablet solution, Mobile Intelligence and MI Touch. Uriage is an established Cegedim customer who will be leveraging the Life Sciences specific solution across its Medical and Pharma teams in Spain. For the last 22 years, Uriage Dermatological Laboratories has delivered sustained innovation to the medical community and patients through exceptional skin hygiene and care solutions.

Uriage’s commercial teams must meet the needs of a wide range of targets - doctors, dermatologists and pharmacies - with an even wider range of products, from therapies for sensitive skin to anti-aging. To better streamline the process, Uriage required a mobile CRM that easily surfaces complex customer data, is tablet-optimized and easy to use, and offers the flexibility to change as their needs evolve.

Powerful CRM Platform Enhances Data and Delivers Unmatched Flexibility

Cegedim Relationship Management’s out-of-the-box CRM platform provides Uriage a 360-degree view of customer data in order to improve understanding of customer activities, behavior, spheres of influence and key affiliation networks. Mobile Intelligence features dynamic flexibility via seamless integration with other systems; the ability to add or enhance functionalities and visualizations; and the capacity to better maintain control over configuration, deployment and cost.

“We were looking for a mobile CRM platform that could grow with our business, and we have every confidence that we have found this in Mobile Intelligence,” said Mercedes Porteros, General Manager of Uriage Laboratories’ Spanish affiliate. “We chose to expand our relationship with Cegedim for several reasons. Their technology and system functionality are superior; and we have been extremely satisfied with their customer service in the years we’ve been doing business with them.”

MI Touch brings the powerful CRM solution to the fingertips of Uriage’s commercial forces. Available for iPad, iPad mini, and Windows 8, the solution’s simple yet intuitive graphical user interface offers the same rich functionality both on and offline. Designed specifically for the tablet, Uriage’s diverse team can easily assess, capture and analyze customer data on the go - facilitating more meaningful interactions with prescribers and pharmacists in Spain.

“We’re delighted to continue building our relationship with Uriage. As a long standing customer of our historic CRM, TEAMS, and our robust HCP database solution, OneKey, Uriage was looking to strengthen its commercial users with a cloud-based, tablet-ready solution that would employ the customer insights from OneKey,” said Stefan Janssens, President EMEA & APAC, Cegedim Relationship Management. “Most importantly, Uriage values our high level of customer service that serves as the foundation of our products and services for the Life Sciences industry.”

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables approximately 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.CegedimRM.com.
Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,000 people in more than 80 countries and generated revenue of €902 million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com.
And follow Cegedim on Twitter: @CegedimGroup.

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