SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Survey Reveals College Students Watch Mediasite Every Second

UBTech Booth #401 — The number of students taking at least one online course surpassed 7.1 million last year and represents a third of the 21.3 million higher education students, according to Babson Research Group.* Meanwhile, colleges and universities are challenged with the best way to move the rising tide of academic video that supports online learning into secure environments.

It’s against this backdrop that Mediasite Enterprise Video Platform by Sonic Foundry (NASDAQ: SOFO) provides the solution to help campuses transform that video into searchable and secure video portals. Results of an international survey of higher education reveal that academic video creation and consumption with Mediasite is growing exponentially on college campuses.

The survey reveals that in 2013:

  • Two million hours of academic video were created with Mediasite — the equivalent of 228 years of video
  • A Mediasite video is watched every second, which is more than 30 million views each year
  • Mediasite video views on campus outpace consumer video consumption by 59 percent
  • Mediasite views are growing 89 percent year over year, and Mediasite content creation is growing 49 percent year over year

View more survey results at www.sonicfoundry.com/MediasiteUsageInfographic.

Mediasite Enterprise Video Platform massively simplifies search and workflow and creates a secure, central home for all campus video, regardless of where it was created. Measuring the impact and value of lecture capture is critical to its ongoing success, and Mediasite’s powerful video analytics help analyze viewing patterns, ensuring important presentations are being watched. Universities rely on these analytics to make real-time decisions to increase student success.

“From flipped classrooms and online courses to MOOCs and faculty development, video is transforming the way people learn, teach and communicate. It’s being created faster than ever before thanks to the proliferation of creation and capture tools, but it’s difficult to turn that big data into useful information,” said Sean Brown, senior vice president, Sonic Foundry. “This data suggests that colleges and universities are increasingly relying on Mediasite to solve that problem by turning video into smart data. We’ve developed a solution that goes beyond streaming and content management, focusing on making video searchable and secure.”

Additional highlights from the survey include:

  • AppStore downloads of the Mediasite Mobile app have surpassed 100,000
  • Students are increasingly watching from mobile devices. Viewing on iPads, iPhones and Androids is up 44 percent, 44 percent and 55 percent respectively

Mediasite use is expected to grow even more with the adoption of student- and faculty-creation portals using My Mediasite. In fact, My Mediasite adoption has grown 522 percent since it was introduced last year.

“In 2013 we shot the moon. We saw increased viewership of 215 percent with over 1.3 million views in the calendar year. And we do not anticipate our growth to slow down at all,” said Brian Smith, IT specialist, University of Florida. “With last year’s rollout of My Mediasite we look forward to opening the door to more users creating more content than ever before.”

In just 12 months, Bloomsburg University created more than 1,300 Mediasite videos — over 700 hours of content — garnering 12,000 views.

“With all of this user-generated content, two mobile Mediasite Recorders, five permanently integrated Mediasite systems and a portable production system, we have seen the use of rich media grow in all four of our colleges, as well as student affairs, administration and external clients,” said Asa Kelley, media technician, Bloomsburg University.

Other campuses with significant growth of Mediasite usage from 2012 to 2013 are:

  • University of Florida — 305 percent increase in videos created
  • Louisiana Tech University — 384 percent increase in videos created
  • University of Connecticut — 982 percent increase in views
  • University of California-San Francisco — 85 percent increase in views
  • Portland Community College — 50 percent increase in views
  • Delft University of Technology — 3 million total views since it began using Mediasite

“With academic video creation growing so rapidly, the results of this survey are affirmation that we are pioneering the right solutions for colleges and universities to share knowledge and help students succeed,” said Gary Weis, Sonic Foundry CEO. “Congratulations to our customers who have reached these incredible milestones. They work hard every day to capture and share relevant, timely content with their students, faculty and the world, and we’re proud Mediasite is at the heart of their video initiatives.”

Mediasite by Sonic Foundry is the video management, lecture capture and academic webcasting platform of choice for 1,250 colleges and universities in 58 countries. With Mediasite, faculty flip classrooms and capture in-class instruction, students report better grades and schools successfully expand their competitive online programs.

* Source: Grade Change, Tracking Online Education in the United States, Babson Research Group, 2013

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted leader for video capture, management and webcasting solutions in education, business and government. The patented Mediasite Enterprise Video Platform transforms communications, training, education and events for 2,800 customers in 58 countries. The company empowers organizations to reach everyone through the power of video; accelerating knowledge-sharing, preserving valuable content, building stronger teams and getting results.

© 2014 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

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