TORONTO -- (MARKET WIRE) -- 12/06/06 -- CCNMatthews, a leading distributor of news releases, photos and multimedia content to the media and financial communities worldwide, has introduced two enhancements for their clients' press release distribution: Social Media and Search Engine Optimization.

Social Media distribution quickly and cost-effectively delivers news to community-driven online content forums and social media sites, such as Digg, Del.icio.us and Newsvine, giving press releases the power to become part of the dialogue within these increasingly popular and influential online communities. Clients' releases also become social media ready via easily-added tags that allow for indexing on social media sites.

SEO (Search Engine Optimization) Enhanced works to improve the ranking of a press release on search engines and increase the chances that a particular release comes to the forefront when "already interested" Internet consumers perform keyword searches that match those keywords within the release. In addition, with SEO Enhanced reporting, clients know what terms searchers are using to find them and can then incorporate that information into their ongoing marketing efforts.

"Both Social Media and SEO Enhanced give our clients the power to make their press releases interactive tools," said Bernadette Lee, vice president of corporate development, CCNMatthews. "Social Media takes news beyond traditional forums, such as print publications and online news aggregators, and into the new media formats of user-powered websites, thus broadening one's reach. SEO Enhanced allows communications professionals to leverage technology to maximize their visibility and potentially increase qualified lead generation. These latest CCNMatthews enhancements reinforce where news is going, and ensure that we help our clients get there."

According to Nielsen/Net Ratings, there has been a 39% year-over-year growth of search engine use from January 2005 to January 2006. That growth led to 5.7 billion online searches being conducted in January 2006 alone. The Pew Internet & American Life Project has found that on a typical day, 5 million people post or share some kind of material on the Web through blogs or other content-creating applications; at least 4 million share files on peer-to-peer networks; and 3 million people use the Internet to rate a person, product, or service.

For more information on Social Media, SEO Enhanced, or any of the CCNMatthews products or services, please call Bernadette Lee at (416) 814-2530.

About CCNMatthews

CCNMatthews delivers news and multimedia to the worldwide media and investment communities. With its acquisition of Market Wire, CCNMatthews is a fully integrated North American newswire with a full range of services for IR and PR professionals. CCNMatthews is the only news release distributor to offer direct access to the CP (Canadian Press) Wire Network and the CP picture distribution wire across Canada. CCNMatthews has offices across Canada and the United States, and one European bureau in London.

About Market Wire

Market Wire, a CCNMatthews Company, is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

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CCNMatthews
Bernadette Lee
Vice President, Corporate Development
(416) 814-2530 or 1-888-299-0338
blee@ccnmatthews.com
www.ccnmatthews.com

Market Wire, a CCNMatthews Company
Paolina Milana
Vice President, Marketing & Media Relations
(310) 846-3760
pmilana@marketwire.com
www.marketwire.com