|By Marketwired .||
|June 17, 2014 12:54 PM EDT||
NEW YORK, NY -- (Marketwired) -- 06/17/14 -- Innovation agency Redscout announced today that it has named David Mikula as its Creative Director and Jamie Kim as its Director of Creative Production. Mikula and Kim will lead Redscout's creative department in partnership with Redscout's Industrial Design Director Gina Reimann. Both will report to Redscout's Founder and CEO Jonah Disend, and will be based in its New York headquarters.
"In order for innovation to work, you need to be able to envision how it will show up in the 'real' world," said Disend. "David and Jamie both have an incredible gift for bringing a strategic idea to life in many forms of storytelling -- whether through technology, an event or an experience. They are the rare kinds of creative and strategic unicorns that we look for at Redscout and are thrilled to have them become Scouts."
As the Creative Director, Mikula is responsible for overseeing Redscout's creative department including all aspects of creative output across the agency's offerings that will enable the agency's clients to shape the futures of their brands through innovation. Most recently, Mikula was a Creative Director at Digital Kitchen and prior to that he worked as a Creative at Wieden + Kennedy. During his career, he has worked with brands such as Nike, Electronic Arts, Microsoft, Whole Foods, Dodge and Coca-Cola to create award-winning user experiences, products and campaigns. Mikula's work has achieved high recognition from awards shows such as Cannes, CLIO, One Show, Communication Arts, SXSW, Addy, Webby and FWA.
"As creative agencies build labs to support innovation, I joined Redscout to help build a creative offering atop thirteen years of brand strategy and innovation experience," said Mikula. "Innovation is different than innovative advertising. Our tools are different, the people in the room change and our work defines outputs and creates mediums. I've never seen an agency with such a positive influence on business -- it's impressive and I'm thrilled to bring a new perspective to our process."
Kim is charged with leading creative production executions through a strategic and collaborative approach on behalf of Redscout and its clients. With over 10 years of international experience, she brings a varied range of multi-national and multi-disciplinary expertise. The proof is in her portfolio of brands both global and local, which include TED, LEGO, Nike, Electronic Arts and the United Nations. During her career, she has worked across the world spanning from Tokyo, Rome, Toronto, San Francisco, Amsterdam and now New York City. Most recently, Kim was a Founding Partner at WE ARE PI. Prior to that, she held roles at Wieden + Kennedy as a Senior Producer and AKQA as a Digital Producer. Her work has earned numerous industry accolades including an Effie Award, Cannes, Webby Award, D&AD, FWA and Eurobest.
"I have a tremendous amount of respect for Redscout's proven talent in solving a business's challenges through innovation as opposed to traditional marketing campaigns," said Kim. "I am excited for the opportunity to use my experience and creative thinking to truly impact a brand's narrative at the core of a brand's experience."
Redscout is an innovation agency that is dedicated to creating new, prosperous futures for ambitious brands and businesses. Organized around the belief that "Innovation is the most powerful form of marketing ", our team invents, prototypes and commercializes new products, services and experiences that help brands realize their potential in profound new ways. Redscout is part of the MDC Partners network.
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Michael T. Murray