SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Rocket Fuel's Experts Speak at High Profile Technology Events in Q2

Senior Engineering Leadership Shares Knowledge and Best Practices on Hadoop, HBase

REDWOOD CITY, CA -- (Marketwired) -- 06/17/14 -- Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, has seen several of its top executives and technology experts speak at leading technology conferences throughout the second quarter of 2014.

Rocket Fuel's chief architect, Abhijit Pol, returned to speak at the annual Hadoop Summit in San Jose, CA on June 3-5, 2014. Apache Hadoop is an open-source software platform that enables petabyte-scale complex and structured data sets to be processed and analyzed in near real-time. Thousands of tech professionals attended the event to discuss how to best utilize Hadoop to harness the exponential growth in data and information. Rocket Fuel is the only programmatic advertising technology company to present at the Hadoop Summit over multiple years.

Rocket Fuel's CTO, Mark Torrance, spoke at VentureBeat's DataBeat event in San Francisco on May 19, 2014. Mark's panel, "Data Driving Ad Targeting and Personalization," discussed how to best utilize first and third-party data to provide agencies and marketers with new levels of scale and relevance. This year's DataBeat brought together more than 80 data visionaries who shared new case studies, insights, and strategies designed to help attendees leverage big data and smart analytics tools to increase profitability.

Rocket Fuel co-founders George John (CEO), and Abhinav Gupta (VP of Engineering), both spoke at the TiECon event in Santa Clara on May 17, 2014. The two leaders addressed the subject of "How to Effectively Manage Your Company's Growth," a conversation that drew upon their experience founding and growing Rocket Fuel. TiECon is one of the largest entrepreneurship conferences in the world, attracting thousands of attendees from 50 different countries.

Rocket Fuel's chief architect, Abhijit Pol; systems engineer, Ishan Chhabra; and senior engineer, Shrijeet Paliwal, all spoke at HBaseCon 2014 in San Francisco on May 5. Attendees include Apache HBase contributors, developers, administrators, and users of all skill levels. The trio presented as part of the Case Studies Track, "Blackbird: Storing Billions of Rows a Couple of Milliseconds Away," discussing the system they built on top of HBase that makes billions of rich, anonymous user profiles available for real-time advertising decisions via Rocket Fuel's artificial intelligence platform.

"Rocket Fuel and other entrepreneurs and companies benefit greatly from the open source community," said George John, Rocket Fuel's Chairman and CEO. "We are happy to give back to the community by contributing best practices from building and operating a planet-scale artificial intelligence and big data system on top of Hadoop and HBase."

To read the abstracts and download the presentations Rocket Fuel shared at the Hadoop Summit, please visit: http://rocketfuel.com/newsroom/blog/rocket-fuel-at-the-hadoop-summit.

For further updates on future speaking engagements, follow us on Twitter (@rocketfuelinc) or visit http://rocketfuel.com/newsroom/event.

About Rocket Fuel:
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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