SYS-CON MEDIA Authors: Pat Romanski, PagerDuty Blog, Michael Jannery, Javier Paniza, Kevin Jackson

News Feed Item

Cross Campus Selects Pasadena Site for Major Expansion

Cross Campus, a collaborative, on-demand work space and business event venue, announced today its expansion into Pasadena. Dubbed “the nerve center of Silicon Beach,” the flagship Cross Campus Santa Monica location is Los Angeles’ largest co-working space and has served as a hub for Los Angeles’ recent entrepreneurship boom. Cross Campus’ second location will encompass close to 16,000 square feet and three floors in 87 N. Raymond at Memorial Park Station in Old Pasadena. The building complex was recently purchased by Rising Realty Partners (RRP) and technology entrepreneur David Sacks, who immediately launched a rebrand and technological upgrade of the complex together with 5x5 Telecom. Cross Campus Old Pasadena is expected to open in Fall 2014.

“Cross Campus represents a vital hub of startup activity in Los Angeles’ emerging technology community, and we are thrilled they have selected our property to serve as their second location,” said Sacks. A Silicon Valley entrepreneur who created wildly successful Internet companies, Sacks was the founding CEO of Yammer, acquired by Microsoft in 2012 for $1.2 billion, and the first Chief Operating Officer of PayPal, acquired by e-Bay in 2002 for $1.5 billion. He was also an early investor in companies such as Facebook, Twitter, Uber, SpaceX, Palantir, Houzz, and AirBnB.

Cross Campus Old Pasadena will be larger than the Santa Monica location with close to 16,000 square feet of usable space. The new campus will feature enterprise-class connectivity and audio/video capabilities, a highly intentional design aesthetic that has become a trademark of the Cross Campus brand, as well as new elements tailored to the Pasadena market. As in Santa Monica, the Pasadena campus will emphasize community and collaboration through rich event programming and member-to-member engagement. The mission is to provide a highly productive and creative environment – not just for the technology sector – but for progressive companies from different sectors focused on innovation. Members of Cross Campus Old Pasadena will have access to business support services as well as introductions to, and office hours with, other entrepreneurs, investors and industry experts.

As a business event venue, Cross Campus Old Pasadena will be set up to host speaking engagements, launch events, hackathons, and workshops with a capacity of around 250 attendees.

“Pasadena has a pedigree and the people to be a leading entrepreneurial ecosystem. It is already home to world-class institutions such as Caltech, NASA’s Jet Propulsion Lab, and Art Center College of Design. With great public transit and a density of food, retail and entertainment options, Pasadena has the raw materials to grow, and we’re excited to help catalyze this growth,” said Ronen Olshansky, Cross Campus Co-Founder and CEO, adding, “Many of our current Westside members will be excited that we’re adding an Eastside component to our network.”

Founded in 2012, Cross Campus’s first location in Santa Monica is home to a 13,500 square foot work space and event venue. It houses several hundred member companies and has hosted Silicon Beach Fest for the past three years. Other events have included luminaries such as Elon Musk, Brad Feld of the Foundry Group, and David Cohen of TechStars.

“While Pasadena is an exciting market, in order for us to create the right business environment for our member companies, we needed to provide state of the art technology infrastructure. We chose this specific location because of RRP and 5x5 Telecom’s technological enhancements and amenities that we know will be of great value to our member companies,” said Dan Dato, Cross Campus Co-Founder.

In November 2013, RRP and internet entrepreneur David Sacks acquired 87 N. Raymond at Memorial Park Station, a three-building complex in the heart of Old Pasadena. The site, formerly known as “The Old Pasadena Plaza,” was constructed between 1895 and 1914, has multiple historical features and includes a 9-story office tower and two adjacent two-story buildings. Since that time, RRP and Sacks teamed with communications technologies solutions provider, 5x5 Telecom to rebrand the building and completely revamp its technological backbone. The Heritage Group in San Diego provided investment advisory services to Sacks.

“When we purchased the complex, we envisioned a fully-connected lifestyle office space that could serve as a hub for technology entrepreneurs. With Cross Campus, we have the opportunity to bring hundreds of these companies into Pasadena,” said Christopher Rising, RRP President and COO. “The City of Pasadena has been a great help in securing this tenant. While Pasadena is already a technological hub, the addition of Cross Campus along with increased fiber connectivity will help to further cement Pasadena as a center for technological innovation.”

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...