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SYS-CON MEDIA Authors: Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White, Dana Gardner

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Trumark Urban Enters Los Angeles Market With the Acquisition of a $100-Million-Plus 24-Floor Condo Complex in South Park

San Francisco-Based Developer With 1,200+ Units in Its Pipeline Looking to Make a Splash in Southern California

LOS ANGELES, CA -- (Marketwired) -- 06/17/14 -- Trumark Urban announced today it has purchased a fully entitled development site in the South Park neighborhood of downtown Los Angeles, where it will build a $100-million condominium complex of 24 floors with 151 units. The property, located at the corner of West 11th Street and South Grand Avenue, will fill a growing demand for affordable for-sale homes in the city's urban core.

"This building is the right size and location for our entry into the market," said Arden Hearing, managing director of Trumark Urban. "Many developers are building rental apartments, which has helped to bring retail services to the area, but the sub-market is dramatically lacking new condo inventory for those residents who prefer ownership. In that, we see opportunity."

An offshoot of San Francisco Bay Area-based Trumark Companies, Trumark Urban recently expanded into Los Angeles and now has more than 1,200 residential units across 10 projects in process between Los Angeles and San Francisco, for a total investment exceeding $750 million.

"We have been watching Los Angeles for years, and downtown specifically," Hearing said. "We see a unique confluence of events that results in a burgeoning urban scene ready-mixed with jobs and amenities."

The South Park site was entitled in 2007 and has been sitting on the shelf since the financial crisis. Trumark Urban will spend the rest of this year on design and entitlements and plans to break ground on the condos in January 2015. The condos will be offered to the market in early 2016 with closings later that year.

With this project, Trumark Urban is refreshing the design, amenity offerings and unit mix for a new generation of buyer. The condos will have a sophisticated, contemporary design, and amenities will include a sky-pool lounge area with outdoor fire pits and barbecues, pet-washing stations, a movie theater, and community and business areas.

"We are excited to offer this project in such a special location to a market that is really underserved in terms of new condo inventory," said Kevin Bixler, site acquisition manager for Trumark Urban. "We are looking aggressively for additional A+ sites in various, targeted, locations around Los Angeles."

Trumark Urban is under contract to purchase a second downtown Los Angeles development site, also slated for condo development. Construction is anticipated in the 3rd quarter of 2014.

Trumark Urban continues to buy property in San Francisco and Los Angeles and is exploring new acquisitions in markets beyond California.

About The Trumark Group of Companies

The Trumark Group of Companies is a diversified real estate developer and builder with expertise in land acquisition, homebuilding, community design, entitlements and office, R&D and retail development. Trumark has raised more than $340 million of equity and funded 24 deals since the depth of the recession in 2009. www.trumark-co.com/companies

Trumark Homes is a new generation homebuilder that is nimble, focused and unburdened by broken projects of the past. Its pipeline exceeds 4,400 lots in core in-fill areas of California, representing more than $2.8 billion in future revenue. www.trumarkhomes.com

Trumark Urban develops condos in core urban neighborhoods close to jobs, transit and local businesses. Since making the strategic decision IN 2011 to focus on for-sale condos, the division has acquired ten sites between San Francisco and Los Angeles that are targeted for over 1,200 condominium units with total projected revenues expected to exceed $1 billion.

Trumark Commercial, which builds, leases and sells commercial buildings, has entitled or developed approximately two million square feet of office, R&D, retail and hotel properties in the northern portion of the Golden State. www.trumarkco.com/commercial

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