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SYS-CON MEDIA Authors: Lori MacVittie, Liz McMillan, Peter Silva, Greg Wind, Glenn Rossman

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ITV Chooses the Apigee API Platform

Apigee Enables UK's Largest Commercial TV Network to Integrate Legacy Systems and Securely Share Data With Developers and Partners

SAN JOSE, CA -- (Marketwired) -- 06/18/14 -- Apigee® today announced that ITV, the UK's largest commercial television network, has chosen the Apigee Edge API platform to integrate ITV's legacy IT systems, simplify its architecture, and build a common platform to expose data via APIs (application programming interfaces) to developers and business partners.

The ITV broadcast network is made up of ITV and the digital channels ITV2, ITV3, ITV4 and CITV. The ITV family of channels has the largest share of the UK television advertising market, and ITV2 and ITV3 are the largest digital channels in the UK. The network also delivers programming content across 19 online platforms via ITV Player and content deals with partners such as Netflix and iTunes.

After a formal selection process, the publicly-listed company chose Apigee's cloud-based API platform to build, deploy and manage a new set of APIs. The APIs will integrate different legacy systems and provide a platform, common to all the network's channels, that securely exposes data in a useful way to internal and external developers and applications, as well as to partners and customers. In doing so, the platform will further extend ITV into the digital world and help the network to derive maximum value from its IT architecture.

Paul Clark, Technology Controller - Online, Pay & Interactive at ITV, says: "APIs are one of the key tools we're using to ensure ITV is an agile, responsive digital business. Through APIs we can integrate and leverage our IT systems and securely expose our applications and data to internal and external developers and partners.

"We selected Apigee because its technology, team and track record were second to none, and its platform is ideally suited to helping us fulfill our digital vision."

Ed Anuff, Vice President of Product Strategy at Apigee, says: "Working with the UK's largest commercial television network is incredibly rewarding. APIs are the cornerstone of digital transformation -- something that is becoming a prerequisite for all businesses in this age of digital disruption. Our platform will power ITV's digital offering, allowing them to provide a better service for customers across all screens."

About Apigee
Apigee provides the leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today's connected mobile world. Many of the world's largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world's most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

About ITV
ITV is an integrated producer broadcaster. It is the largest commercial television network in the UK operating a family of channels including the rebranded ITV. It also delivers content across multiple platforms either directly or via www.itv.com and ITV Player. ITV Studios is an international production and distribution business which produces and sells programmes and formats in the UK and worldwide.

Connect with Apigee
Apigee blog: https://blog.apigee.com/
Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

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