|By Marketwired .||
|June 18, 2014 08:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 06/18/14 -- IZ-ON Media, a Technicolor company and leader of in-store marketing solutions, today announced the renewal of its in-Club advertising contract with BJ's Wholesale Club. For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. As a result of consistent success, BJ's has extended their agreement with IZ-ON Media and also contracted IZ-ON Media to represent the BJ's In-Club Radio Network.
Positioned at the high-traffic entrance of each BJ's location, the HDTV Network provides brand advertisers a strategic opportunity to deliver their message at the beginning of the shopping experience with featured products just steps away. This full sight, sound and motion marketing vehicle combines with high-resolution audio messaging broadcast throughout the Club to enable brand engagement with Members during their entire visit.
"Our loyal Members have come to expect a unique and engaging experience when they walk through our doors," said Bari Harlam, Executive Vice President of Membership Marketing and Analytics BJ's Wholesale Club. "Having IZ-ON Media continue to represent dynamic marketing vehicles inside our Clubs will assure our Members see and hear consistent messaging as they shop throughout the Club."
"Our expanded partnership with BJ's Wholesale Club is integral to the continued growth of our business as it further validates we are hitting the mark with our in-store marketing strategies," said Kevin Carbone, Senior Vice President of Retail Partnerships of IZ-ON Media. "The catalyst of this new agreement was the recent success of an integrated ad campaign across the BJ's HDTV and In-Club Radio Networks that resulted in a 91% sales lift increase. This lays a strong foundation for IZ-ON Media to build upon and further integrate other in-Club media solutions for BJ's."
About BJ's Wholesale Club
BJ's is dedicated to providing Members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ's carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats, all-natural and certified organic products and stock-up items. BJ's is the only wholesale club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company operates 201 clubs and 113 gas stations in 15 eastern states. Learn more and shop online at BJs.com, or for exclusive content visit Facebook.com/bjswholesaleclub and Twitter.com/bjswholesale.
About IZ-ON Media LLC
IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path-to-purchase right up to the point of sale. IZ-ON Media's sight, sound and motion video network spans 10,390 locations within the nation's top retailers including Walmart, Target, Kroger, Costco, Supervalu, Albertsons and 7-Eleven. IZ-ON Media's scale, consumer focus and innovation with mobile and audience targeting position both retailers and brands for success.