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SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Kevin Jackson, Peter Silva, Greg Wind

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Fliphound Online Bidding Platform Selected by Coastal Outdoor Advertising to Enable Online Buying in Northern New Jersey and New York Metro Area

Fliphound, the first online bidding platform for outdoor digital billboards, today launched services in the northern New Jersey and New York metro areas with Coastal Outdoor, a leading independent billboard operator. Through this partnership, Coastal Outdoor’s advertising clients can leverage Fliphound’s real-time online bidding platform to run ads on digital billboards. More than 325 advertisers are already using Fliphound across the nation, and today’s partnership launch with Coastal Outdoor will further expand Fliphound’s reach to potential advertisers.

“Coastal Outdoor has successfully created a large network of quality advertisers in the northern New Jersey and the New York metro areas, and we’re looking forward to helping them grow their billboard business through our Fliphound platform,” said Douglas M. Robertson, Chief Executive Officer and Co-Founder of Fliphound. “Over 82% of our customers are new to the outdoor billboard advertising market, and so we’re helping grow and transform this industry by moving billboard advertisers quickly to digital.”

“We believe Fliphound’s platform will make our digital billboards more accessible to advertisers who want to tap into the over 10 million residents in the greater New Jersey and New York metro area. We’ve found at Coastal Outdoor that media companies and professionals are increasing the percentage of their budgets dedicated to digital outdoor as part of their overall advertising and online programs,” said Frank Nataro, President of Coastal Outdoor.

"We needed an easy way to reach our local market in New Jersey and increase awareness of our organization. Fliphound has made it incredibly easy and cost efficient for us to increase the awareness for our cause through digital billboard ads served by their platform," said Tracey Dupree, Executive Director of Focus Autism.

The digital billboard advertising industry is growing and Fliphound is a cloud-based platform that allows operators to access new online customers and tap into the $53 billion digital advertising industry, which is 70 times the size of the current $0.7 billion digital outdoor industry (source eMarketer 2013). As the first real-time online-bidding platform for digital billboards, advertisers get complete control of their campaigns in Fliphound by simply choosing the outdoor billboard locations and setting bidding prices, uploading their content and making a payment. Fliphound compiles real-time playlists for digital billboards based on bidders input and uploads the ads to the digital billboards in real-time. Fliphound provides advertisers with online access to premium and affordable outdoor digital billboards. With Fliphound, ads can be live in minutes, advertisers can start, stop and change campaigns at any time offering the flexibility to run campaigns for day, a week, or longer term.

For more information, visit www.fliphound.com.

About Fliphound (fliphound.com)

Fliphound is a trusted online marketplace for people to advertise, manage, access creative, create and publish digital content on digital billboards. Fliphound allows a broad range of businesses, advertisers, agencies, media, marketing managers and social media professionals to leverage digital outdoor as part of their overall advertising and online programs. Any advertiser can sign up for Fliphound for free and begin advertising in real-time. Fliphound’s mission is to connect advertisers to digital billboards, at any price point, in its markets and make buyers and sellers lives better and simpler. Whether you are an advertiser using Fliphound to purchase advertising or you use the platform to sell your billboards, it is all about changing the way business is done – one flip at a time. Fliphound is a privately held company and is headquartered in Wichita, KS. For more information on how Fliphound works see: http://www.youtube.com/watch?v=iXnB0iVOXOA

About Coastal Outdoor (coastaloutdoor.com)

Coastal Outdoor offers a full range of Out of Home services - including Sales, Account Services, Location Analysis, Operations and Maintenance or Site Development. We employ a nationally recognized Sales Team that is able to tailor your advertising campaign and meet your target audience effectively. Coastal utilizes the right advertising medium for the maximum exposure of your product or service. Custom tailored advertising campaigns are the cornerstone of Coastal's ability to share your message to the right audience and maximize your Return on Investment (ROI). Coastal's mission is to provide our customers with individual assistance and professional collaboration to successfully develop an innovative and creative campaign while using the latest trends in out-of-home technologies. Coastal blends a strong network of seasoned and experienced professionals together to achieve your marketing goals and strategies. We guarantee superior customer service that will exceed your highest expectations. Coastal outdoor is headquartered in Far Hills, NJ.

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