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SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Liz McMillan, Roger Strukhoff

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T-Mobile Sets Your Music Free

In a surprise announcement immediately following its Un-carrier 5.0 launch earlier this evening, T-Mobile US, Inc. (NYSE: TMUS) unveiled its second groundbreaking move of the day — designed to both unleash music in America and put its LTE network’s data muscle on full display with Un-carrier 6.0.

Beginning immediately, T-Mobile’s Simple Choice customers will now be able to stream all the music they want from all the most popular streaming services, including Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker Radio and Spotify — without ever hitting their high-speed 4G LTE data service. Music services from T-Mobile partners — Samsung’s Milk Music and the forthcoming Beatport music app from SFX — will also stream without data charges for T-Mobile customers. While the old-guard carriers with “music offers” choose a music service for you, T-Mobile is giving customers unprecedented choice with the ability to use all the top music streaming services.

“As a committed music freak, I’m personally outraged at the way the other guys are using the music you love to lure you into overpriced plans with sweet ‘promotional offers’ that quickly roll into higher prices or trigger those absurd overage charges,” said T-Mobile CEO and President John Legere. “Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services — data charges do not apply.”

With streaming music seeing unprecedented growth in the U.S. and around the world, Americans are increasingly tuning in through their smartphones and tablets. The old-guard carriers have seen the trends, too, and have responded with a steady stream of programs designed to lock in customers and slam them with overages. Because of this, 37 percent of people say they avoid streaming on their phones — the majority out of fear they’ll use up their data and run into overages.1

“Our competitors want you to believe that Internet radio is still free on their networks — but it’s not,” said Mike Sievert, chief marketing officer for T-Mobile. “On AT&T and Verizon, you’re paying for every note of every song you stream. You even pay for the ads. Our goal with Music Freedom is different. We want people to enjoy their music worry-free — the way it’s meant to be.”

And in typical Un-carrier fashion, T-Mobile is inviting customers to help decide which services to add next via a poll at www.t-mobilemusicfreedom.com or by tweeting the name of their favorite service with the hashtag #musicfreedom.

Of course, T-Mobile customers with Simple Choice plans don’t have to do a thing to enjoy these new benefits. Just indulge in your favorite music, knowing it’ll never count toward your data charges and that T-Mobile’s got your back.

For more information about Music Freedom, please visit www.t-mobile.com/musicfreedom or the T-Mobile Newsroom.

1 Based on a CivicScience poll of U.S. wireless users.

Qualifying Simple Choice plan and capable device required. Music streaming does not count towards data allotment on T-Mobile’s network; song downloads, video content, and non-audio content excluded. Data rates apply to Smartphone Mobile HotSpot service and tethered devices. For included services, see list at http://www.t-mobile.com/offer/free-music-streaming.html.

About T-Mobile US, Inc.

As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1 million wireless subscribers and provides products and services through approximately 70,000 points of distribution, including approximately 8,000 T-Mobile and MetroPCS branded locations and 62,000 third-party locations, as well as distribution through our websites. For more information, please visit http://www.t-mobile.com.

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