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SYS-CON MEDIA Authors: Elizabeth White, Hovhannes Avoyan, Pat Romanski, Rex Morrow, Datical, Liz McMillan

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Schlotzsky’s Launches First-of-its-Kind Loyalty App with Patent-Pending Referral Technology

Schlotzsky’s, home of The Original® round oven-baked sandwich and famous Fresh-from-Scratch® buns, announces the nationwide launch of the Lotz4Me™ Guest Rewards mobile app. Schlotzsky’s is the first brand in the fast-casual industry to offer an app that combines a digital loyalty program with patent-pending technology that enables users to refer friends and earn rewards when their friends download the app and make a purchase.

Schlotzsky’s partnered with Punchh, a mobile CRM platform provider based in Silicon Valley, California, to develop the Lotz4Me mobile app. Compatible with both iOS and Android, the app is designed to utilize social technology that allows guests to get rewards for referring the Schlotzsky’s brand to their friends through Facebook or word of mouth. The app enables tracking of purchases and can be used at all domestic Schlotzsky’s restaurants. Since the June 2 launch, the app has ranked as high as No. 4 in the Apple app store in the Restaurant category, ahead of Papa John’s, Panera, Chipotle and others.

“The Lotz4Me app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky’s to new guests via the referral technology,” said Kelly Roddy, president of Schlotzsky’s. “We hope to grow sales, boost our online presence and appeal to younger guests with this app.”

To encourage adoption of the app, each download will be loaded with a credit for one free small The Original® Schlotzsky’s sandwich (with purchase of chips and 32oz. drink) during the month of June. For each friend who downloads the app based on Facebook referral, the guest who originated the invite will receive a referral punch once the new user visits a Schlotzsky’s to use the app. Schlotzsky’s aims to giveaway up to a million free sandwiches. The core of the app is its generous reward structure: Guests receive $7 off after their 7th visit (purchase minimum of $6 before tax).

Schlotzsky’s rolled out a “Sandwiches Have Landed” online campaign to create buzz about the Lotz4Me Guest Rewards program during its launch. Through a series of videos, the adventures of a team of unlikely heroes will be chronicled on YouTube, Facebook and Twitter throughout June as they set out to save the world from the invasion of one million sandwiches headed to earth. The duo will inform audiences how they can save the world from falling sandwiches by downloading the app to take a sandwich out of the sky.

In addition to the digital loyalty program, guests who download the app will gain access to rewards, exclusive insider news, special offers, and provide immediate guest feedback and surveys.

Guests can earn and redeem rewards on the app at any Schlotzsky’s locations across the country. For more on the Lotz4Me Guest Rewards program, visit www.schlotzskys.com.

About Schlotzsky’s

Since 1971, Schlotzsky's has been the home of The Original® oven-baked sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, flatbreads, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 36 states along with locations in Azerbaijan and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 4,000 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® Pretzels, McAlister’s Deli® locations and the franchisor of Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.schlotzskys.com.

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com.

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