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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Marty Puranik, Marco Meinardi

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Disney Publishing Worldwide Takes Storytelling to New Heights with Star Wars™ Scene Maker

Disney Publishing Worldwide today re-defines the storytelling experience with the release of "Star Wars Scene Maker," a new line of creativity apps that gives kids and Star Wars fans of all ages the tools to create, control, customize, capture and share their own 3D animated Star Wars scenes. Utilizing simple, intuitive commands, the apps give fans an unrivaled user-generated storytelling experience that allows them to re-imagine and re-create iconic scenes from the Saga.

"Star Wars Scene Maker" is a new line of creativity apps that gives kids and Star Wars fans of all a ...

"Star Wars Scene Maker" is a new line of creativity apps that gives kids and Star Wars fans of all ages the tools to create, control, customize, capture and share their own 3D animated Star Wars scenes. (Photo: Business Wire)

Featuring 3D models of characters, vehicles, and environments, “Scene Maker” allows fans to zoom in, pull back and explore each animated Star Wars scene. Users have the freedom to place characters and vehicles wherever they choose, and then customize them with a variety of weapons to create new storylines and dialogue.

Three movable cameras can be maneuvered and switched to different film modes, with options to rotate and adjust vertical heights to give scene makers complete creative control of how they film their scenes. Additionally, iconic music and dialogue deepen the scene making experience, while options to record original dialogue expand the level of customization. A save and share option provides opportunities for fans to socialize their content online.

“At Disney Publishing, we are committed to reaching today’s consumers in deeper, more engaging ways through innovative and immersive storytelling experiences,” said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “Star Wars Scene Maker allows us to put kids and fans of all ages in the director’s seat and provide them with ways to unleash their creativity and share their passion for the Star Wars brand in a new way.”

The first app in the “Scene Maker” series launches with iconic scenes from the original trilogy: “The Battle of Endor,” from Star Wars Episode VI: Return of the Jedi, “Cloud City Duel” from Star Wars Episode V: The Empire Strikes Back, and “Death Star Trench Run” from Star Wars Episode IV: A New Hope. “The Battle of Endor” is free with download, and each additional content pack is $2.99, or $3.99 for both.

The “Scene Maker” apps will continue to feature content from the Star Wars Saga, with plans to expand to new content from the upcoming “Star Wars Rebels” animated series on Disney XD. Additional content packs will be released through app updates, and available through in-app purchase.

"Star Wars Scene Maker" is available now for free for iOS on the App Store. For additional Star Wars mobile apps updates and information, visit www.StarWars.com, www.DisneyStories.com, Facebook at Facebook.com/disneyreads and Twitter at @DisneyReads.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and Apps, with over 700 million products sold each year. DPW consists of an extensive worldwide books and magazines licensing structure as well as vertically integrated publishing imprints, including Disney-Hyperion and Disney Press in the U.S. and Disney Libri in Italy. DPW's digital products include bestselling eBook titles and award-winning original apps. Disney English is DPW's English language learning business, which includes learning centers in China and a worldwide retail-licensing program. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © & TM 2014 Lucasfilm Ltd. All rights reserved.

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