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SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Roger Strukhoff

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News Corp’s “BallBall” Wins Official 2014 FIFA World CupTM Broadband and Mobile Highlights Rights in Vietnam

News Corp subsidiary NWS Digital Asia Pte Limited announced today it has won non-exclusive mobile and internet rights in Vietnam for the 2014 FIFA World CupTM in Brazil, with highlights content to be featured on BallBall (BallBall.com).

The official highlights for every World Cup game in this year’s tournament are already being shown on BallBall, starting with the opening game, Brazil versus Croatia last Thursday. (http://www.ballball.com/vi-vn/).

In addition to the individual match highlights, BallBall will also have themed video packages from the 2014 FIFA World CupTM, such as round-ups of all the daily games and goals of the week after each phase of the competition. It will also showcase real-time data feeds, infographics, written editorial coverage, commentary and analysis from News Corp’s globally recognised publications and engage with football fans on social networks such as Facebook and Twitter.

Ms. Anoushka Healy, Chief Strategy Officer for News Corp said: “Millions of fans around the world share in the excitement and anticipation of this great tournament, and we are absolutely delighted for the football fans of Vietnam that we can bring Brazil 2014 to them on BallBall with so much official content and engage with them in so many innovative ways.”

News Corp’s BallBall is the only digital platform in Vietnam where fans can also watch highlights of every goal from every game from the top five major European leagues - the English Premier League (England), La Liga (Spain), Serie A (Italy), Bundesliga (Germany), and Ligue 1 (France).

BallBall has four platforms – desktop, laptop, mobile & tablet – which showcase official video highlights of two to three minutes duration.

All editorial content and social media is available in the local language with News Corp hiring market leaders in football content generation in Hanoi, and Jakarta and Tokyo for its Indonesia and Japanese versions.

Galaxy ME, based in Ho Chi Minh, is BallBall’s exclusive distributor in Vietnam, promoting and monetizing its content offering until 30th June 2016.

About News Corp’s NWS Digital Asia Pte Limited

News Corp’s NWS Digital Asia Pte Limited headquartered in Singapore is a wholly owned subsidiary of News Corp. Vietnam is one of three launch markets for BallBall, along with Indonesia and Japan. The business enjoys the benefits of industry best practice from the parent company, technology vendor relationships from the New York headquarters and premium football content from the London newsrooms. BallBall seeks to connect with urban, smart device owning football fans who appreciate the benefits of local language editorial content and social media coupled with European football video.

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