SYS-CON MEDIA Authors: Carmen Gonzalez, Elizabeth White, Scott Bampton, Greg Ness, Glenn Rossman

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Mediative Selected by Walmart Canada as Exclusive Provider of Marketing Solutions for walmart.ca

MONTREAL, QUEBEC -- (Marketwired) -- 06/19/14 -- Mediative, a division of Yellow Pages Group, is now the exclusive provider of marketing solutions to brands advertising on walmart.ca, the flagship online store of Walmart Canada. With over 50 million page views each month, brands already marketing their products in Walmart stores can now engage shoppers visiting walmart.ca as they research products and make buying decisions online.

"Approximately 80% of shoppers do some research online before actually setting foot in a store. It's crucial for brands to be in front of potential buyers at all steps in the purchase decision process," said Darby Sieben, President of Mediative. "We're pleased to extend our existing media relationship with Walmart Canada in providing unique solutions for some of the world's largest brand advertisers."

Among the advertising solutions for walmart.ca which Mediative will provide to vendor brands are: strategically placed hero banners that appear in categories where the brand's products are sold, interactive and lifestyle-focused landing pages, innovative search and shopper remarketing solutions, and custom brand experiences online that will address the shopping needs of in-store consumers.

Mediative has been an existing partner of Walmart Canada for the last three years leading up to this expansion of the program. During this time, Mediative has been recognized by third-party industry bodies including IAB Canada and strategy's Shopper Innovation Awards for their partnership in activating shoppers through online advertising solutions. Walmart vendors will have access to Mediative's continuously evolving suite of digital solutions, and can leverage the popularity of walmart.ca to drive interest and sales of their products online and in-store.

For more about Mediative's digital media and marketing solutions, visit mediative.com

About Mediative

Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group.

Contacts:
Farnel Fleurant
Senior Manager, B2B Communications - Mediative
514-210-7769

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