SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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Leadbolt Unveils their Next Generation Mobile Ad Platform

Leadbolt, a global discovery and monetization platform for mobile app developers and marketers, today officially unveiled its Next Generation Mobile Ad platform. Re-engineered from the ground up, this Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetization portal and including re-designed and extended ‘Leadbolt+’ capabilities, the Next generation platform will provide a strong basis for growth and profitability to Leadbolt’s network of app developer partners.

“Better design delivers better outcomes to our mobile app developer clients,” said Dale Carr, founder and CEO of Leadbolt. “With this in mind, we re-considered every aspect of the mobile advertising process looking for ways to deliver a future-proof platform whilst making it even easier for our app developers to achieve ROI quickly and efficiently. By making the platform more intuitive, easier to use, and introducing even more benefits, our developer clients are truly set up for success in the free mobile app economy.”

The platform changes have been through a comprehensive beta program this year prior to today’s launch. To start utilizing the improved technologies, app developers can sign up at www.leadbolt.com/developers-signup/.

Take a look at what’s unveiled today

New Developer Portal Experience – Re-envisioned from the ground up with a significant refresh that modernizes the UI experience whilst delivering exactly what is needed from a portal. With this refresh, it’s even simpler to get started, whilst the comprehensive reporting and analytic depth appreciated by the experienced user is simply a click away.

Enhanced Ad Serving – With extensive research, Leadbolt now delivers an even smarter ad serving engine and flexible ad formats to include comprehensive support for new phone models and high resolution devices. Advertisers can take advantage of Leadbolt’s double density creative support and developers will benefit from the increased engagement levels generated by Leadbolt’s intuitive ad formats.

Updated SDKs - Leadbolt’s iOS and Android SDK have been updated to take advantage of these Next Generation platform changes and deliver an even better in-app experience. Leadbolt’s Quickstart ads can get developers integrated in seconds. Developers using popular app development environments or mediation platforms can also fast-track their integrations with one of Leadbolt’s support SDK frameworks and platform wrappers.

Native Ads program App developers looking to build Native Ad experiences on top of Leadbolt’s quality ad inventory and ad serving engines can get started easily with Leadbolt’s direct-connect API ad-serving. Leadbolt’s robust and RESTful API service enables developers to show ads inside their apps natively. Getting started is just a form application process within the Leadbolt+ section of the developer portal.

VIP Publisher Program High achieving VIP publishers looking to extend their app monetization results can now instantly apply to join Leadbolt’s VIP Publisher Program and benefit from the program’s ad strategy planning services and results-driven program managers. Applying for this program is simple and part of the Leadbolt+ section of the developer portal.

House Ads - House ads functionality is now extended to all ad types, allowing developers to maximize ad inventory fill. House ads are the perfect tool for app developers looking to build a user base for their new app titles.

Cross Promotion – Developers can promote their new titles to existing users with high quality cross-promotional interstitial ad units. Cross promotion is a great way to achieve app installs without cost or effort and improve new app rankings with help from their own network.

Real-time Analytics With a strengthened integration between Leadbolt and the Appfireworks product, developers have on hand the comprehensive toolset relevant to a modern app developer including analytics, install attribution, cross promotion, custom re-engagements and more.

With this Next Generation platform in place, Leadbolt’s customers are ready for the future. This is just the start of the new products and features rollout with more exciting announcements planned in the coming weeks. Stay tuned!

Connect with Leadbolt:

About Leadbolt

Leadbolt is an industry leading app discovery and monetization platform for developers and advertisers. Leadbolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. Leadbolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com

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