SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Albertsons' Southwest Division to Carry Pulse's Natural Cabana(R) Coconut Water, Limeade and Raspberry Limeade at More Than 100 Stores

DENVER, CO -- (Marketwired) -- 06/19/14 -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades and Coconut Waters, and PULSE® brand of Heart and Body Health beverages, today announced that Albertsons' Southwest Division will carry the company's recently introduced Natural Cabana® Coconut Water, Limeade and Raspberry Limeade at more than 100 stores throughout Nevada, New Mexico, Arizona, Southern Utah and El Paso, Texas.

Paddy Sheya, Vice President and National Sales Manager of Pulse, said, "Albertsons has been a longstanding customer for our lemonades. We are pleased that the Southwest Division will be carrying some of our newest product lines and gratified that this prestigious grocery chain is expanding its relationship with our company.

"Pulse-branded products are now being featured in four Albertsons divisions at approximately 400 stores. Initial deliveries to the Southwest Division Albertsons stores are expected to be received within the next two weeks," Sheya added.

Sheya noted that Boise-based Albertsons, which in March announced a definitive merger agreement with Safeway Inc. to be completed by the end of this year, currently operates more than 1,000 stores in nearly 30 states under the trade names ACME, Albertsons, Jewel-Osco, Lucky, Shaws, Star Market and Super Saver, and stores under the United Family of stores, Amigos, Market Street and United Supermarkets.

Natural Cabana® Coconut Water, which is made from only superior grade coconuts, and Natural Cabana® Limeades are lower in calories than comparable products.

About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit: www.pulsebeverage.com or email [email protected].

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev

Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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