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Why designing enterprise software is about more than looks

Originally posted on Gigaom:

Design has always been a big deal in the consumer world, but we’ve got reason to believe it’s quickly becoming a huge deal in the enterprise world, explained Kyle Wild, the co-founder and CEO of Keen IO, at Gigaom’s Structure event in San Francisco.

Extrapolating from his company’s experience over the past two years, Wild attributed Keen IO’s rapid growth — without a marketing budget — to his company’s embrace of the ethos of design. “Inside a company, design is the process how you build things,” Wild said.

One of the major trends in terms of enterprise software is the increasing sophistication of enterprise buyers. In short, they’re all swayed by design. Many of these customers use smartphones at home, and on the smartphone platform, users choose apps all the time based on the design of the app. So they might be an enterprise buyer during the day, but when they go…

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More Stories By Max Katz

Max Katz is a Senior Systems Engineer at Exadel. He has been helping customers jump-start their RIA development as well as providing mentoring, consulting, and training. Max is a recognized subject matter expert in the JSF developer community. He has provided JSF/RichFaces training for the past four years, presented at many conferences, and written several published articles on JSF-related topics. Max also leads Exadel's RIA strategy and writes about RIA technologies in his blog, http://mkblog.exadel.com. He is an author of "Practical RichFaces" book (Apress). Max holds a BS in computer science from the University of California, Davis.