|By Business Wire||
|June 20, 2014 09:02 AM EDT||
NCC Group, the global information assurance specialist, has today announced its plans for .trust, a unique generic top-level domain (gTLD) that aims to provide a safer and more trustworthy Internet for both businesses and consumers.
A .trust domain will help protect an organization’s brand, reputation and sensitive customer information by enforcing the highest level of security and reliability. For consumers, it will provide a clear signal that a site is what it claims to be and is a safe place to do business, interact and share information.
Responding to the demands of the world’s online community, ICANN is currently operating a program to add thousands more gTLDs over the next few years. The majority of these new domains will be used to categorize companies and individuals into physical locations, industry segments or brands. In contrast, .trust has been created as a gated community to make the Internet more secure.
Rob Cotton, CEO at NCC Group said: “The Internet is a lawless world – ungovernable, unmanageable and insecure. Consumer confidence has gone, and businesses are at a loss at how to combat the risks.
“The new rollout of gTLDs is further changing the shape of the Internet. Cybersquatting and phishing were big issues with just 22 gTLDs, but with over 1,400 set to be introduced, these problems are set to get exponentially worse. The cost for a business to protect its online presence and purchase all possible domain combinations will also be extortionate.
“The benefits to businesses of having a .trust gTLD are immediately obvious. It will act as a key differentiator, bringing back consumer confidence by protecting customers as they transact and interact online.
“The Internet is set to change forever, and at NCC Group we are committed to changing it for the good, making it a safer place and introducing trust.”
Applicants for a .trust domain will have to verify their identify, ensure their organization is secure by complying to a strict and specific code of security policies and assure their infrastructure remains safe by undergoing regular compliance scanning.
The policies have been developed by a coalition of industry and NCC Group experts, and adhering to them will help provide comprehensive protection from vulnerabilities that threaten to compromise integrity, availability and privacy.
Cotton continued: “End users will come to recognize .trust as an island of trusted brands in a new confusing namespace.”
Pioneer businesses in San Francisco have been involved in the process of developing the security protocols for .trust for several months, and some of these will be among the first to take up the .trust domain when it is available for registration towards the end of Q3. Ultimately, brands with high customer data security needs—including banks and retailers—are expected to find .trust most appealing.
Notes to Editors – Further Details About .trust
NCC Group acquired from Deutsche Post the rights to the .trust gTLD application, for an undisclosed fee in February 2014.
What is .trust? .trust is a unique gTLD that will provide a safer and more trustworthy Internet. The .trust gTLD signals that a site is a safe website to interact and do business with. Organizations using .trust domains will be required to comply with rigorous security policies in order to prevent the use of .trust domains for malicious activity. A continual process of security review and improvement will help ensure those sites stay in compliance with .trust requirements.
Why use .trust? Under the .trust domain, organizations will be able to protect their brand, reputation and sensitive customer information with the highest level of security and reliability. Those who wish to join this online gated community will commit to rigorous security policies and procedures, and NCC Group will work with applicants to help them achieve these policies. These policies have been developed by a coalition of industry and NCC Group experts, and adhering to them provides comprehensive protection from vulnerabilities that threaten to compromise integrity, availability and privacy. The technical policies that shape .trust will ensure that members of the .trust community will be recognized as leaders in secure, trustworthy online transactions.
How does .trust work? The .trust gTLD creates a more trustworthy Internet through the application of three core principles by which we require applicants to abide:
- Verify: All applicants must submit identity documentation and proof of intellectual property and naming rights to help prevent misleading, abusive and malicious registrations. Organizations are verified so consumers know that .trust domains are representative of the brand they know and trust.
- Secure: All registrants must abide by the security control policies and procedures, giving consumers confidence that their online transactions conducted via .trust domains will be secure and trustworthy.
- Assure: Organizations within the .trust domain will be continually monitored for compliance with the .trust technical policies and will actively work with NCC Group experts to remediate identified issues.
How is .trust different from other TLDs? .trust websites will be differentiated by a high level of security and reliability, unprecedented on the Internet. Consumers will come to recognize .trust as an island of trusted brands inside a new, confusing namespace.
How is .trust more secure than other TLDs? Registrants of .trust domains will be required to adopt rigorous security policies that strictly prohibit malicious activity or the creation of vulnerabilities. The .trust service uses a unique, technology-driven process to automatically monitor domain owners for compliance with NCC Group’s best-in-class security policies. This process incentivizes and helps domain owners to quickly restore security when their sites exhibit web application flaws, network misconfigurations and other security violations.
To improve the end-to-end security experience for users of .trust and other domains, NCC Group is working with major Internet companies to implement new technologies into web browsers, email servers and operating systems. The end goal of the security policies is to create a seamless and safe experience whenever a user browses a website or emails someone on a .trust domain.
How are these rules enforced? Registrants in the .trust space agree to follow the security policies that NCC Group strictly enforces via monitoring .trust domains for network, web application, email and malware threats.
About NCC Group
NCC Group is a global information assurance firm, passionate about making the internet a safer place and revolutionising the way in which organisations think about cyber security.
Through an unrivalled and unique range of services, the company provides organisations across the world with freedom from doubt that their most important assets are protected and operational at all times.
Listed on the London Stock Exchange, NCC Group is a trusted advisor to more than 15,000 clients worldwide.
Headquartered in Manchester, UK, NCC Group has 20 offices across the world and employs over 1,000 of the brightest minds in information security, assurance and technology.
NCC Group delivers security testing, software escrow and verification, website performance, software testing and domain services.
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 21, 2015 03:00 PM EDT Reads: 464
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Apr. 21, 2015 03:00 PM EDT Reads: 2,728
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 21, 2015 03:00 PM EDT Reads: 1,164
Apr. 21, 2015 02:45 PM EDT Reads: 577
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
Apr. 21, 2015 02:45 PM EDT Reads: 531
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
Apr. 21, 2015 02:30 PM EDT Reads: 500
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 21, 2015 02:00 PM EDT Reads: 2,230
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 21, 2015 02:00 PM EDT Reads: 1,203
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 21, 2015 02:00 PM EDT Reads: 1,517
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 21, 2015 01:15 PM EDT Reads: 1,229
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
Apr. 21, 2015 12:15 PM EDT Reads: 470
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
Apr. 21, 2015 12:15 PM EDT Reads: 1,490
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
Apr. 21, 2015 12:00 PM EDT Reads: 1,625
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
Apr. 21, 2015 12:00 PM EDT Reads: 1,379
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Apr. 21, 2015 12:00 PM EDT Reads: 2,185