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Social@Ogilvy Taps Sysomos as Global Partner to Enhance Effectiveness of Digital Creative Campaigns

Global Partnership to Measure and Drive Campaign Results Using Social Intelligence and Influencer Engagement

TORONTO, ON and CANNES, FRANCE--(Marketwired - June 20, 2014) - Sysomos, a premier provider of social intelligence and social monitoring solutions, today announced a global partnership with Social@Ogilvy, a digital consultancy from Ogilvy & Mather. The agreement empowers Social@Ogilvy to leverage Sysomos' social intelligence and influencer engagement technology for critical effectiveness measurement that will drive and inform the creative process. Digital creative campaigns developed using the Sysomos platform will deliver a more relevant and compelling message to the right segments, accurately and effectively.

"Traditionally, the effectiveness of digital creative campaigns is measured by clicks and visits, without context or sentimental reactions," said Thomas Crampton, global managing director, Social@Ogilvy. "This partnership with Sysomos provides the invaluable capability for our teams around the globe, and especially in emerging markets, to measure the context of social feedback and monitor relevant conversations in real-time. Equipped with these consumer and influencer insights, we can re-shape our metrics for effectiveness and impact of creative campaigns."

"Social media tells us what's happening today, but more importantly offers key insights into what will happen tomorrow," said Jim Delaney, CEO of Marketwired, Sysomos' parent company. "The creative heritage of Social@Ogilvy is world renowned. Empowering creative with effectiveness measurement based on social intelligence from the Sysomos platform is the perfect marriage of left-brain and right-brain thinking." 

Among other capabilities, the Sysomos social intelligence engine enables users to identify and engage with the key influencers that matter most to a brand or product, which can drive more effective marketing, greater business impact, and higher ROI. Sysomos' social listening and monitoring solutions, MAP and Heartbeat, are the gold standard for access to a deeper and richer set of social intelligence.

To find out more about Sysomos social intelligence and social media monitoring solutions, visit www.Sysomos.com.

About Sysomos
Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter and other social networks, message boards, wikis and major news sources through the use of proprietary contextual text analytics and data mining technology.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

About Social@Ogilvy
Social@Ogilvy is the world's largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact™.

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