SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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SSB Consulting Welcomes the University of Colorado to Its Roster of NCAA Clients

SSB's Central Intelligence Solution Aims to Please Buffs Fans, Boost Revenue for CU

DENVER, CO -- (Marketwired) -- 06/20/14 -- SSB Consulting, a Denver based enterprise data management and business intelligence consulting company, is proud to welcome the University of Colorado to its growing list of clients.

"We are thrilled that our home-town team, the University of Colorado, has joined our roster of college and pro teams," said Andrew Brodie, SSB president. "SSB's Central Intelligence platform will enable CU's athletic department to have a much greater understanding and quality of engagement with its customer base, and near real-time dashboard reporting will enable CU executives to make critical decisions in a timely manner in order to maximize revenue."

The Central Intelligence platform gives teams a previously unavailable view of their customers across all of their touch points with the athletic department, including ticket purchase history, seating preferences, donor status, merchandise purchases, and other aspects of the relationship.

"The high level of customer intelligence and instantaneous reporting will allow us to interact with our season ticket holders, donors, alumni, sponsors and fans in ways that we've never been available to do," said Matt Biggers, University of Colorado Associate Athletic Director. "Imagine arriving at a Buffs' home game where a CU team rep greets you by name and offers to upgrade you to a premium seat or suite. Having access to this level of customer intelligence is going to be game-changing for CU."

ABOUT Central Intelligence
Created by SSB Consulting, Central Intelligence is a data warehouse and business intelligence solution that provides near real-time access to customer data from any connected device, enabling team executives to make timely decisions that impact revenue and enhance the quality of the experience for fans.

ABOUT SSB Consulting
From streamlining business processes for healthcare, engineering and energy companies, to enabling sports teams and performing arts organizations to slice and dice customer data into actionable business intelligence, SSB has become a trusted partner by bringing its passion, work ethic, enthusiasm, software, technology skills, and thought leadership to help its clients succeed. SSB's clients include the University of Colorado, the University of Alabama, Arizona State University, the University of California, the Portland Trailblazers, the Oakland Raiders, the Denver Center for the Performing Arts and many others. Please contact SSB at (303) 736-6445 or at SSBINFO.com.

MEDIA CONTACT:
Allison Ring
SSB Media Relations
719-238-7130
email: Email Contact


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