SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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Cummins Allison Explains How Casinos Can Improve Efficiency by Investing in the Right Technology Solutions

As economic conditions continue to improve, revenues in the Canadian gaming market are expected to reach $6.2 billion by 2015.1 To continue this upward revenue momentum, many gaming properties are rethinking how they can leverage technology to bolster efficiency, streamline day-to-day functions and attract new patrons.

Cummins Allison, a leading innovator of coin, currency and cheque processing technology, explains how casinos can elevate time-consuming mandatory processes into more efficient tasks with cost-effective currency, coin, cheque and ticket handling solutions.

Casinos Look For Ways to Increase Profits

Many casinos are looking for new ways to attract patrons and keep them coming back while also finding ways to “do more with less”. With an all-inclusive currency processing solution, casinos can quickly and easily prepare their deposits, handle large volumes of currency and image tickets – all on one machine. By maximizing the equipment’s capabilities, casinos can make more productive use of employees’ time. By improving efficiency, employees spend less time counting money, which helps them end shifts on time, reducing overtime expense and improving employee morale.

Some casinos have also increased player services by installing self-service coin machines – giving customers a faster alternative to having casino cage employees count their coins. In addition to benefitting customers, self-service kiosks with on-screen advertising capabilities give casinos another way promote their games, restaurants and other services.

Whether in the count room or the front-of-the-house areas, investing in the latest currency, coin, cheque and ticket handling technology can minimize time-consuming handling process. With the right technology in place, casinos can dedicate more time and resources to customer-facing and revenue-generating activities.

A range of Cummins Allison’s currency and ticket handling systems for the casino and gaming industry will be on display at booth #611 during the 2014 Canadian Gaming Summit and Exhibition, June 23-25 in Vancouver, British Columbia.

1Global Gaming Outlook; PwC; http://www.pwc.com/en_CA/ca/entertainment-media/publications/gaming-outlook-2011-12-en.pdf

About Cummins Allison

Cummins Allison is the leading innovator and provider of cheque, currency and coin handling solutions. Our world-class sales and service network includes hundreds of local representatives in more than 50 offices in North America, 6 wholly-owned subsidiaries and is represented in more than 70 countries around the world. For more information about our award-winning solutions, visit www.cumminsallison.ca.

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