|By Business Wire||
|June 23, 2014 09:08 AM EDT||
Gameface Media, the largest provider of free sporting event photos in the United States, today announced three major appointments: Vice President of Production and Development Brian Walker, Chief Advertising Officer Mark Herlyn and EVP of Business Development Andrew Van Ogtrop. Each of these roles are critical in Gameface Media’s commitment to helping innovative brands and events create greater engagement with customers through free photos delivered via the company’s unique technology platform.
Brian Walker, Vice President, Production and Development
Walker brings extensive software leadership experience in delivering high-volume consumer web applications to Gameface Media. In his current role, Walker manages the company’s technology and production teams to create, aggregate and distribute the company’s signature event images. Prior to joining Gameface Media, Walker was VP of Engineering at Nutraclick, a technology-driven brand building company that focused on health and wellness consumer products. At Nutraclick, he led the technology team in both strategic technical direction as well as continual optimization of day-to-day engineering operations. Walker obtained degrees in Physics and Electrical Engineering from SUNY Fredonia and Clarkson University.
Walker has had to rapidly scale operations, as Gameface Media has struck partnerships with several major events including the San Francisco Marathon and Warrior Dash. Gameface Media is projected to deliver more than 20 million photos to 2.5 million participants in 2014 – a 25X increase from 2013. Walker’s operations and technology expertise will create a technology roadmap that improves the platform for event organizers, brand advertisers and, most important of all, consumers.
Walker is also an accomplished photographer who was recently honored by Northeastern University’s Boston Marathon Digital Archive Project. Two of Walker’s 2013 Boston Marathon finish line photos were selected for inclusion in this exhibit.
Mark Herlyn, Chief Advertising Officer
Herlyn is responsible for managing the sales team and signing brand sponsors, key areas of growth for Gameface Media. Herlyn spent 29 years selling multi-platform campaigns to major brands at the New York Times Company including American Express, General Motors, Astra Zeneca and Diageo. As the Vice President of Advertising, Herlyn helped the news publication manage its transition from print to online and personally oversaw $300 million in advertising revenue. He managed 60 Ad Directors and Account Managers across the New York, Boston, Chicago and Detroit national sales offices in this role. Herlyn is a graduate of St. Lawrence University.
Gameface Media’s highly shareable content is an effective tool for savvy marketers trying to reach an affluent and highly engaged audience. The Social Media Examiner’s “2014 Social Media Marketing Industry Report,” reported that 70 percent of respondents said they planned to increase their use of visual images for their social campaigns. Gameface’s unique business model creates brand loyalty and engagement as people are given free, professionally-shot photos of themselves that can be easily shared over social channels.
Gameface Media’s effect on brand exposure is extensive and immediate. For example, if 5,000 race participants each have an average of 200 friends on Facebook and other social media, a brand logo on just one photo will be seen by approximately 250,000 people, assuming that 25 percent of participants share the image over their social channels. The reach of branded Gameface Media images is further amplified by the fact that photographers typically capture six to ten photos per participant in every race. Brands experience major increases in generating brand exposure, web traffic and leads through partnerships with Gameface Media.
Andrew Van Ogtrop, EVP of Business Development
Van Ogtrop is leading Gameface Media’s expansion into the youth sports market. He brings nearly 20 years of relationship management expertise crafted from Wall Street marketing, analyst and sales roles. Van Ogtrop was most recently the Director of Boston Institutional sales for Investment Technology Group and the Global Head of Research sales for Weeden & Co., two leading providers of best-of-breed institutional research and trading. Andrew graduated from Washington College where he was a captain of the national championship runner-up DIII lacrosse team.
Youth sports are a major market opportunity for Gameface Media as research from the Minnesota Amateur Sports Commission indicates that 35 million American children currently participate in organized youth sports – roughly 9 million more people than the state of Texas.
It’s hard to imagine a parent’s home or office that is not covered in photos of their kids. This phenomenon is prevalent in the digital world as well –Internet security firm AVG found that 92 percent of US children have photos of them posted online before the age of two. Van Ogtrop is working with Gameface Media to capitalize on this enthusiasm by offering a value-added service to youth sport organizers in a wide range of sports including skiing, soccer and lacrosse. Gameface Media captures kids looking like their favorite athletic heroes and creates images that are great souvenirs and also attract a ton of attention from parents, grandparents, aunts, uncles and friends to repost, ‘Like’ and comment upon.
“We are excited to see the market respond so enthusiastically to Gameface Media’s powerful images,” said Gameface Media CEO David Lavallee. “Brian, Mark and Andrew are critical in helping the company continue its rapid growth and take advantage of the most compelling digital content in the world.”
About Gameface Media
Gameface Media is the largest provider of free sporting event photos in the United States. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser's website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company's logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Jan. 31, 2015 10:45 AM EST Reads: 3,254
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Jan. 31, 2015 10:45 AM EST Reads: 2,225
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Jan. 31, 2015 10:45 AM EST Reads: 2,714
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:45 AM EST Reads: 3,654
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Jan. 31, 2015 10:30 AM EST Reads: 2,578
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
Jan. 31, 2015 10:15 AM EST Reads: 1,664
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:15 AM EST Reads: 2,612
"Verizon Digital Media Services is responsible for the broadcast, video and content delivery network that accelerates, scales and helps our customers reach end users with all kinds of video and web content," stated James Segil, CMO of Verizon Digital Media Services, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:00 AM EST Reads: 2,211
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jan. 31, 2015 10:00 AM EST Reads: 1,417
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
Jan. 31, 2015 10:00 AM EST Reads: 2,455
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:00 AM EST Reads: 2,095
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Jan. 31, 2015 10:00 AM EST Reads: 3,802
CA Technologies released a new study – “DevOps: The Worst-Kept Secret to Winning in the Application Economy” – that reveals that 82% of enterprises in Asia Pacific and Japan (APJ) already have or plan to adopt a DevOps strategy, a 12 point increase from last year’s figure of 70%. DevOps is a methodology which helps foster collaboration between the teams that create and test applications (Dev) with those that maintain them in production environments (Ops). Vanson Bourne conducted the survey with...
Jan. 31, 2015 10:00 AM EST Reads: 712
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
Jan. 31, 2015 10:00 AM EST Reads: 3,240
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:00 AM EST Reads: 2,338