SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Kahuna Introduces Conversion Campaigns to Increase Mobile Commerce

Kahuna Customers Such as 1-800-Flowers and Karmaloop Showcase Mobile as a Powerful Revenue Generator With 18-33% Uplift in Revenue From Cart Fulfillment

PALO ALTO, CA -- (Marketwired) -- 06/23/14 -- Kahuna, the leading marketing automation company for mobile, today announced its latest product offering, Conversion Campaigns. A first of its kind- solution fully focused on translating consumer interest into significant mobile sales and revenue.

Cart abandonment on mobile is a notorious problem in the industry -- an average of 88% of digital shoppers who intend to complete a purchase do not follow through.(1) Kahuna customers, such as 1-800-Flowers and Karmaloop, that are using Conversion Campaigns have already experienced an 18-33% uplift in revenue from these mobile users. And they are changing the way they think about mobile app monetization and revenue.

"Kahuna has increased our mobile app revenue velocity, and Conversion Campaigns have been an essential catalyst in driving that outcome," said Amit Shah of 1-800-Flowers. "Since using Kahuna, we've seen a net incremental increase in purchases and revenue coming from our app. It's all about inspiring the 'let me think about it' shoppers to complete their purchases while the occasion and the desired gift is fresh in their minds and their cart. It's clear that customers are very comfortable making purchases using their smartphone and tablets."

With Conversion Campaigns, Kahuna identifies specific users who have shown purchase intent by placing items in their shopping carts, either on a retailer's mobile website, a retailer's native app, or on a desktop, but who have not yet completed their orders. In real time, Kahuna is able to automatically follow up in a cohesive and respectful way using push notifications, in-app mobile messaging and Facebook retargeting. These gentle yet strategic reminders keep products and services top-of-mind and escort buyers down a path that prompts them to complete the purchasing process. Once a customer completes his or her order, all targeted notifications and advertising for this specific cart fulfillment stop immediately. Conversion Campaigns make sure a consumer never sees an irrelevant message, and that marketers never spend money on an irrelevant ad.

"It is more important than ever for brands to take a customer-centric approach to marketing, but until Kahuna, it's been almost impossible to do this effectively on mobile," said Feng Chang of Karmaloop. "Now our customers receive the right messages in a way that not only translates into greater sales, but that also enhances our customers' experience."

Kahuna's Conversion Campaigns build on the success of its powerful Engagement Engine that enables mobile marketers to automatically understand each customer and deliver personalized push notifications, at the right time, on the right device. With a host of innovative features, such as ROI and Revenue Tracking and AtoE Message Testing, Kahuna helps marketers target consumers with unprecedented specificity so that marketing messages have the highest impact. Conversion Campaigns take the next step, capitalizing on the interest generated to facilitate mobile purchases.

"Mobile revenue and engagement have always been the core focus of our company. There hasn't been enough emphasis put on driving dollars on mobile, or enough transparency around the ROI of push notifications and other forms of mobile marketing," said Adam Marchick, CEO of Kahuna. "With Conversion Campaigns, Kahuna proves definitively that mobile apps can be an outstanding revenue generator, capable of engaging consumers and closing the purchasing loop more effectively than any other platform."

To get started with Conversion Campaigns, please visit www.usekahuna.com

About Kahuna
Palo Alto-based Kahuna takes the guesswork and heavy lifting out of mobile marketing, allowing marketers to send hyper-targeted, automatically personalized push notifications, in-app messages and more that dramatically increase conversion on mobile. The Kahuna Engagement Engine and Kahuna Conversion Campaigns are available for iOS, Android, PhoneGap and Mobile Web. Kahuna was founded in 2012 and is funded by Sequoia Capital.

(1) Forrester Research

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