|By Marketwired .||
|June 23, 2014 10:34 AM EDT||
NEW YORK, NY -- (Marketwired) -- 06/23/14 -- Ten of the nation's largest retailers, the top three online travel agencies, and other agency and brand leaders met earlier this month at the third annual Ecommerce Media Forum, hosted by HookLogic, to discuss the growing role of ecommerce sites as media properties.
These online retailers and travel agencies, which represent more than $1 billion in media sales, work with companies like HookLogic to serve as leading media hubs for the brands they sell. The Forum is a meeting place for the large and growing retailer teams dedicated to reinventing their online business models for a new age of digital competition by blending profitable digital media revenue with transactional sales.
"I enjoy meeting folks responsible for driving digital media revenue at other companies. There is a great deal of commonality in our goals, as well as our challenges," said Ken Weil, SVP, Marketing priceline.com. "The Ecommerce Media Forum facilitates valuable collaboration at a high level each year."
LUMA Partners Founder and CEO Terence Kawaja -- originator of the famous LUMAscape diagrams that illustrate the complex relationships among digital players today -- kicked the day off with a keynote on "The Changing Digital Landscape," explaining the way broader digital-media trends are likely to affect brands and retailers.
Later in the day GroupM Chief Digital Officer Global, Rob Norman, emphasized the importance of knowing and talking to the consumers of every brand he works with, and a panel of experts strategized about ecommerce marketing, describing the ways brands measure marketing across channels, and what they seek from retail partners.
Among the leading brands and retailers in attendance were Intel, Target, Johnson & Johnson, Kaz and De'Longhi. In addition to GroupM, executives from Razorfish, MEC, Assembly and many other leading agencies participated.
"As the owners of the richest consumer data and in-market shopping audiences, retailers are quickly becoming some of the most important digital media publishers," said HookLogic CEO Jonathan Opdyke. "We host this event every year to provide retailers, brands, and agencies a forum to discuss and debate ways to further accelerate the growth of this burgeoning segment of the digital media industry."
The research HookLogic's CMO and EVP of Corporate Strategy Elizabeth Jackson presented on segmentation will be offered to the public this week. Already available is the white paper that explains how to "Convert Shoppers to Buyers for CPG and Durable Goods": http://bit.ly/1rIF0OC
HookLogic, the global leader in commerce search advertising, partners with the world's leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to bottom of funnel shoppers and a clear view into resulting sales attribution. The company's high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, LEGO, Expedia, Priceline, Chrysler, and Kia use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information, please visit www.hooklogic.com.