SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

BC Farmers' Markets Launches the it Feels Better at the Farmers' Market Campaign to Attract and Entice Market 'newbies'

The It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest invite BC to explore and discover why Farmers' Markets feel so great!

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 06/23/14 -- The BC Association of Farmers' Markets is excited to announce the launch of its BC-wide It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest, which officially open today and run until July 21, 2014. This public awareness campaign and contest offers prizes, activities, and incentives at participating markets throughout BC to entice market 'newbies' to discover why it feels so amazing to visit the Farmers' Market.

Explains Elizabeth Quinn, Executive Director at the BC Association of Farmers' Markets:"Over the last several years, we've seen a 62% increase in the number of markets in BC. There's no doubt people are becoming increasingly passionate about buying local, in-season food and locally produced goods. With this campaign, we want to build on this growing enthusiasm in BC by reaching out to those who might not know that the markets offer much more than food- they offer an experience that feels amazing!"

Across BC, there are over 125 farmers' markets. In addition to locally grown food and locally made products, the markets offer a surprising variety of community activities such as live music, children's activities, cooking classes, artisan workshops and much more.

Says campaign spokesperson Lydia Ryall, winner of the 2014 Young Farmers of the Year Award, and co-owner of Cropthorne Farm in Ladner: "It's a joyful thing to be able to shop for food and at the same time meet the people who grow and produce what we eat. I'm thrilled to help spread the good word about our BC markets and I'll definitely be ready to pose for a farmers' market selfie with anyone who wants to visit our booth!"

Explains Moira Teevan, Community Investment Manager at Vancity and campaign supporter, "Vancity is so pleased to be supporting this campaign and the valuable work of our local farmers. The benefits of local and organic food production are huge- providing significant environmental and social benefits. As well, the markets offer a valuable community hub, where people can connect the food we eat with the people who grow it."

Says BC Agriculture Minister Norm Letnick, "British Columbians go to a farmers' market to enjoy the high quality foods produced in their communities, and for the conversations and relationships they can have with people who grow our food. Farmers' markets have a unique and festive atmosphere, and I look forward to seeing the creative ways British Columbians capture and share their experiences through this contest."

The It Feels Better at the Farmers' Market campaign - Funding support provided, in part, by the BC Government's Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture and Vancity.

Here's what the It Feels Better at the Farmers' Market campaign will look like:


--  The BC-wide #FarmersMarketSelfie contest will serve as a showcase of the
    feel-good experiences people in BC are having at their farmers' markets.
--  Selfie entries can be made between June 23 until July 7. All BC
    residents 18 years of age and older are eligible to enter.
--  How to enter: Snap a photo of yourself at any BC farmers' market and
    submit it here: http://www.facebook.com/bcafm
--  Promote your selfie to get the most votes! The selfie that gets the most
    votes wins a Bernardin Home Canning Starter Kit and $500 worth of
    delicious goods from your favourite BC farmers' market.
--  Each week five random winners will be selected from five regions of BC.
    Each of these random winners will take home a Bernardin Home Canning
    Starter Kit and $50 gift card to the BC farmers' market(i) of their
    choice. ((i)Must be a member of the BC Association of Farmers' Markets.)
--  Voting will happen until July 21st.
--  Extra fun: At markets throughout BC, scavenger hunts for children will
    be available to entertain the kiddies and educate kids about where food
    is grown and what's in season.
--  The It Feels Better at the Farmers' Market campaign includes a series of
    entertaining videos, demonstrating the perilous alternatives to shopping
    at markets. Watch for these on social media!

Follow this campaign on social media:

Twitter: @BCFarmersMarket

Facebook: https://www.facebook.com/BCAFM

Website: http://www.bcfarmersmarket.org/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!