|By Marketwired .||
|June 23, 2014 12:25 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 06/23/14 -- The San Francisco Chronicle has announced a new charitable program, "San Francisco Chronicle Gives Back," to help promote and bring awareness to non-profits of the Bay Area community and its businesses.
To launch the "San Francisco Chronicle Gives Back" program, the San Francisco Chronicle will start with the local restaurant community. The newspaper will donate a full-page print ad to each of the restaurants on the 19th annual Top 100 Bay Area restaurants guide from critic Michael Bauer, allowing them to lend support to their non-profit of choice. Each of the 100 ads provide an opportunity for the restaurants to promote their charity's upcoming fundraising events, highlight a specific cause or campaign, or simply build awareness for their charity of choice. The collection of ads will represent an in-kind donation totaling more than $1.5 million.
"The Bay Area community is filled with so many who generously give back to those in need and we want to help further their efforts. With our new 'Gives Back' program, we're looking forward to helping the community, starting with the Top 100 restaurants, amplify their charitable efforts and philanthropic missions by lending the San Francisco Chronicle's voice and platform," said San Francisco Chronicle President Kristine Shine.
The "San Francisco Chronicle Gives Back" program will work with various industries, businesses and community members to shine a spotlight on the charities they support. The San Francisco Chronicle will create a special "Philanthropy" section on SFChronicle.com for those participating in the program, starting with the Top 100 restaurants, in partnership with their charity, to contribute a written story about why giving back is critical in the Bay Area and in their industry.
"Thank you to the San Francisco Chronicle and its new 'Gives Back' program which will provide Picco and other Top 100 restaurants with the opportunity to give back to those in need," said Picco Restaurant Chef Partner Jared Rogers. "This program is so exciting and we're looking forward to being a part of it."
"Being a Top 100 restaurant is a great honor. But, we are equally honored to be a part of the 'Gives Back' program that takes philanthropy to a new level," said One Market Restaurant Principal Michael Dellar.
The full list of Top 100 restaurants is available online at SFChronicle.com.
About the San Francisco Chronicle and SFGate.com
The San Francisco Chronicle is the largest newspaper in Northern California and the second largest on the West Coast. Acquired by Hearst Corporation in 2000, the San Francisco Chronicle was founded in 1865 by Charles and Michael de Young and has been awarded six Pulitzer Prizes for journalistic excellence. Combined with its online counterpart, SFGate.com, the San Francisco Chronicle reaches 22 million users each month.