Click here to close now.

SYS-CON MEDIA Authors: Eva Belanyiova, tru welu, Blue Box Blog, Kevin Jackson, Peter Silva

News Feed Item

Oral-B® SmartSeries™ Electric Toothbrush with Bluetooth® Connectivity Now on Sale

After making headlines worldwide with its groundbreaking debut at Mobile World Congress in February, the wait is over for the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity.

The Oral-B SmartSeries with Bluetooth 4.0 connectivity, the next level of innovation from Oral-B, the worldwide leader in oral care and #1 power brush brand used by dentists worldwide, is on sale in the UK after initial, limited quantities sold out quickly with rave reviews.

The SmartSeries 6000 with Bluetooth connectivity is now available at retailers including boots.com and Amazon.co.uk in the UK at the recommended retail price of 229 British Pounds.*

Wider Western Europe and North American sales will begin in Fall 2014, with remaining regions throughout the world scheduled for 2015.

The Oral-B App is available free on iOS today in the UK and US, and Android in August. It will be available in Western Europe, Asia, Australia and New Zealand through July, August and September of 2014 and in remaining regions in 2015.

On top of removing up to 100 percent more plaque than a regular manual toothbrush, the Oral-B SmartSeries works with the Oral-B App to set a new standard in personal oral care for the connected consumer interested in monitoring, guiding and creating smarter, more personalized brushing routines to develop better habits to drive improved outcomes of dental appointments.

Pre-tests of the Oral-B App have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.

“Oral-B has a long history of innovation in oral care and this is one of the most widely anticipated products in our more than 60 year history. The worldwide reception from consumers, dental professionals and retail customers has been incredible,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “The possibilities for improved oral health offered by data-based solutions and increased collaboration between patients and dental professionals are significant and exciting trends, and we’re proud to be the pioneer in the space.”

In the first customer reviews of the Oral-B SmartSeries with Bluetooth connectivity, following a limited preview sale on boots.com in the UK, the brush achieved an overall 4.8-star rating:

  • Rosie382 on boots.com on 6 May, 2014 “Great product – unlike any other”: “Overall, this is a really fantastic brush. It is an investment but one that is well worth it and if you care about your teeth and gums then it really is invaluable.”
  • 6BethP on boots.com on 2 May, 2014 “Game changer”: “Very happy I invested in this toothbrush and can throw my manual one away!”
  • xprettiiblux on boots.com on 7 May, 2014 “Squeaky clean!”: “…Then there’s the Bluetooth app. It is a brilliant feature, it really allows you to tailor your dental care, as well as allowing you to speak with your dentist to identify problem areas.”

Features & Benefits of the New Oral-B SmartSeries with Bluetooth 4.0 Connectivity:

  • Bluetooth 4.0: Low-energy connectivity links electric toothbrush to smartphone app
  • Oscillating-rotating-pulsating technology: Removes up to 100 percent more plaque than a regular manual toothbrush
  • Six different cleaning modes: Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, Tongue Cleaning
  • Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone
  • Pressure sensor: Signals and decelerates the speed when the user is brushing too hard
  • Travel accessories: Protects the brush and charger during travel

Features & Benefits of the Oral-B App:

  • Two-Way Communication: The app reports data from the brush and can be used to program the brush for personalized routines.
  • Expert Guidance with Focused Care: Working hand-in-hand with a dental professional, patients’ brushing routines can be reviewed and programmed in the app to help improve behaviors and focus on problem zones within the mouth.
  • Personalized Brush Programs: Use a smartphone as a “remote control” to customize the brush settings, including session length and selecting preferred modes.
  • Stores Data: Because it’s not always convenient to have a smartphone in the bathroom, the brush can store up to 20 brushing sessions, synching the data and updating records the next time the app is connected to the toothbrush.
  • Fosters Better Brushing Habits: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
  • Helps Achieve The Recommended Two Minute Session: With news, weather, calendars, videos, achievement badges and of course, oral care tips, two minutes twice a day will fly by.

For more information on the new SmartSeries and other Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit oralb.co.uk.

* Prices will vary and all pricing, merchandising, shelving, and distribution decisions are at the sole discretion of the retailer.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
"At Harbinger we do products as well as services. Our services are with helping companies move their products to the cloud operating systems. Some of the challenges we have seen as far as cloud adoption goes are in the cloud security space," noted Shrikant Pattathil, Executive Vice President at Harbinger Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked...
"Ulunsoft is a start-up that focuses on how enterprises build cloud-based IT infrastructure for business," explained Haibo Zhu, President of Ulunsoft Corp, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.