|By Business Wire||
|June 24, 2014 09:23 AM EDT||
JRocket Marketing, a provider of strategic marketing and analyst relations services for enterprise technology vendors, announced today the conclusion of the annual JRocket Marketing Grape Escape ® 2014 event. Held this year in Chicago with the theme of “Gangster Land – Swimming with the Big Fishes”, the event featured three days of news, customer testimonials and product presentations from enterprise technology vendors Apparancy and SYSPRO. The forum concluded with an evening event at the Shedd Aquarium, the largest indoor aquarium in the world, featuring more than 8,000 aquatic animals.
For more than a dozen years, Grape Escape has featured dozens of software, service and networking vendors as part of JRocket Marketing’s Nitro service, a dedicated IT analyst relations service that is one of two distinct products offered by JRocket Marketing. Over the course of the past decade alone, the event has collectively drawn more than 200 of the industry’s leading technology analysts who attend to gain strategic positioning and product insights from both emerging and established vendors. One of its unique twists is customer inclusion.
"Quality time is hard to come-by for analysts with customers and solutions providers,” said Ann Grackin, CEO of ChainLink Research. “Grape Escape allows analysts to 'escape' from the usual analyst road show propaganda many companies put on. It allows quality time to hear from the heart the real stories of customers (of the tech companies) and their journey."
This year’s event showcased two California tech providers, Silicon Valley based newcomer Apparancy, a business process platform provider, and enterprise resource planning vendor SYSPRO, based out of Los Angeles suburb Costa Mesa. Apparancy launched a new solution aimed at U.S. veterans called VetApprove and updated analysts on its new healthcare platform initiative. SYSPRO advanced key new features on its SYSPRO Espresso mobile solution and released roadmap plans, plus its newest manufacturing survey, called SNAP.
“JRocket Marketing Grape Escape ® 2014 was heralded a tremendous success by industry analysts attending the three-day Chicago event that featured two of the most revolutionary disruptive technology vendors on the scene today: SYSPRO and Apparancy,” said Maria DeGiglio, Principal Analyst of the Robert Frances Group. “This year’s ‘gangster land style’ themed 3-day conference event was innovative, valuable in vendor content and infinitely memorable. JRocket Marketing raises the bar for showcasing spot-on and razor-sharp vendor technologies to the analyst community.”
Chicago Landscape and Capone-Style Theme
Each year the event is known throughout the tech industry analysts for themes and event venues that are out of the norm. Featuring vendors that do not have the resources to fund the rock star and former politicians, etc. that are the more usual fare at big software industry events, Grape Escape doesn’t disappoint analysts who often fly there from other countries and continents.
“Judith Rothrock consistently sets the bar high in terms of expectations for her JRocket Marketing Grape Escape ®, which is always jam-packed with great content in addition to being a fantastic event,” said Cindy Jutras, President of Mint Jutras. “This year's event at Chicago's Shedd Aquarium did not disappoint, with fascinating SYSPRO customer stories and compelling presentations from Apparancy partners. It was another excellent event.”
Following three days of back-to-back vendor meetings, analysts (who donned appropriate 1920’s stylized gangster clothing, fedoras and feather boas) were delivered to the evening event at the Shedd Aquarium via the “Untouchables Gangster Tours” of Chicago. Following visits to sites like the Saint Valentine’s Day massacre and other notable gangster land crime scenes they were delivered to the famous aquarium. Once there, they heard presentations from the vendors’ customers, partners and associates: Rochester Electronics, 1000Bulbs.com, The Hunter-Wimberly Group and SaaSOptics. The analysts were also treated to gangster-themed entertainment including a press conference interrupter who eventually ended up in cement shoes in the tank, and a gangster-mime show by Ariana Productions.
“JRocket Marketing Grape Escape 2014, as usual, provided the analyst community with critical insights into the strategic plans of leading vendors,” said R. David Hofferberth, Founder & Managing Director of Service Performance Insight. “The quality of the venue and content enabled us to optimize our learning experience while attending an enjoyable three-day program.”
Even smaller, emerging technology vendors get time with key technology analysts that might be otherwise unaffordable for them to book advisory time. Conversely, the analyst community can identify tomorrow’s leaders at the venue. “The JRocket Marketing Grape Escape is a great analyst event to discover enterprise software vendors, thanks to Judith and her team, who are continuously underlining the benefits of adopting business technology,” said Raluca Druta, Research Analyst, Technology Evaluation Centers. “Most certainly, this event has a great future, as it introduces analysts to vendors of all kinds: this summer in Chicago we were able to get the inside scoop on software from business process management vendor Apparancy and enterprise resource management vendor SYSPRO.”
JRocket Marketing has recently moved to the Boca Delray Beach area of Florida, and can be reached at (561) 265-5772 or viewed at www.jrocketmarketing.com.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 18, 2014 12:30 PM EST Reads: 630
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 18, 2014 12:30 PM EST Reads: 505
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 12:30 PM EST Reads: 440
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Dec. 18, 2014 12:00 PM EST Reads: 923
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 12:00 PM EST Reads: 950
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 11:30 AM EST Reads: 712
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 18, 2014 11:00 AM EST Reads: 2,066
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 18, 2014 10:30 AM EST Reads: 2,201
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 18, 2014 10:30 AM EST Reads: 1,738
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 18, 2014 10:30 AM EST Reads: 1,801
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 18, 2014 10:15 AM EST Reads: 2,033
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 18, 2014 10:00 AM EST Reads: 1,609
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 10:00 AM EST Reads: 1,793
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 10:00 AM EST Reads: 1,719
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 18, 2014 10:00 AM EST Reads: 1,846