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SYS-CON MEDIA Authors: Elizabeth White, Joe Pruitt, Carmen Gonzalez, Liz McMillan, Kevin Jackson

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Optimization Solutions Provider SiteSpect Expands Mobile Capabilities with Release of iOS Mobile SDK

SiteSpect, the leading provider of testing and optimization solutions, announced today that it has released an SDK to perform A/B testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK complements the company’s current web and mobile optimization platform and is designed to quickly integrate into any iOS app. It supports editing, creating, and publishing user experience changes without requiring App Store updates, allowing clients to increase native app engagement, conversions, and revenue.

Once the SDK has been integrated into the client’s mobile app, users can:

  • Optimize the user experience on iOS mobile and tablet applications
  • Make changes and run tests without App Store updates
  • Create tests quickly and easily with a visual editor that requires no code changes
  • Preview changes on the actual device before going live
  • Swap out native images even after a user has used the app
  • Target individual app users based on their behavior, usage frequency, device type, and more
  • Automatically promote winning variations
  • Integrate test data with third-party analytics solutions

“SiteSpect offers a complete solution to optimize the entire user experience, including native mobile apps,” said Eric J. Hansen, Founder and CEO of SiteSpect. “So no matter how our clients create mobile experiences for their customers, SiteSpect helps them optimize not just how they look, but also how they work.”

Hansen noted that SiteSpect enables clients to optimize mobile sites and apps built using traditional, responsive, or adaptive design, or developed as a single page app or native application, in addition to every aspect of clients’ desktop websites.

Through testing, clients can discover how much time visitors spend in an app, where they lose interest, and what kinds of experiences they prefer. This knowledge helps companies deliver an enhanced mobile experience, which in turn drives engagement, resulting in better conversions and revenue.

How It Works

Once integrated, a SiteSpect user can create new tests and metrics or edit previously created objects in a visual editor directly on the mobile device itself. The visual editor also runs on the Xcode simulator and every change or metric can be previewed and validated on the actual device. For more complex tests or metrics, the SDK also supports testing custom code changes and tracking more advanced user behavior. Users can run multiple tests at the same time and leverage SiteSpect's powerful targeting capabilities. Tests will continue to work even when the application is offline. The SDK allows integration with any third-party analytics solutions such as Adobe® Analytics and Google Analytics for Mobile Apps iOS SDK.

To learn more about the new SiteSpect Mobile: iOS SDK, request a demo here.

About SiteSpect

SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect’s patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.sitespect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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