SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Grand Opening of Audi Denver Introduces One of Brand's Largest Showroom Spaces in the U.S.

HERNDON, VA -- (Marketwired) -- 06/24/14 -- Audi of America, Inc.

  • Audi Denver's Certified Pre-Owned showroom doubles as an event space for use by public and non-profit partners
  • Dealership also offers expansive main and VIP showrooms
  • Striking dealership design utilizes natural light and celebrates Audi racing heritage

Audi today announced the grand opening of Audi Denver, a new state-of-the-art dealership for the Denver, Colorado area. The dealership boasts a spacious main showroom as well as an Audi Certified Pre-Owned vehicle showroom, which Audi Denver has also made available to the public for event space. Combined, these create one of the largest Audi new and Certified Pre-Owned showrooms in the United States.

"Audi Denver continues to be one of the top-selling volume Audi dealerships in the country and a celebrated member of the Magna Society, an honor given to dealers providing superlative customer service while achieving strong overall business performance," said Mark Del Rosso, executive vice president and chief operating officer, Audi of America. "The facility's sporty and luxurious design embodies the growing investment in our dealer body by improving the customer experience and acting as a gathering place for the local community."

Located in the Denver suburb of Littleton, the new dealership offers more than 76 thousand square feet of floor space. The main showroom is 16,500 square feet and can feature up to 17 vehicles. The Certified Pre-Owned vehicle showroom is more than 9,500 square feet and can display up to 12 vehicles. This space is used by several of Audi Denver's non-profit partners as a meeting location, including the American Diabetes Association and the Children's Diabetes Foundation, among others. It features a media wall with a built-in audio system along with a small catering kitchen for use during events and meetings.

Audi Denver also features 34 service bays, two in-ground alignment racks, new state-of-the-art shop equipment, a car wash and four fully-staffed detail bays. One prominent feature of Audi Denver is the incorporation of glass into the building design, which allows customers a better look into the showroom and the service facilities. The main showroom wall of the dealership resembles a racetrack complete with gravel applied to the wall surface to pay homage to Audi's motorsports heritage.

Audi Denver's focus on the customer experience can be most clearly seen in the new Audi Denver Quattro Café. Customers can relax in comfortable leather chairs while enjoying espresso drinks, paninis and breakfast items as they watch one of three televisions that have been mounted in the space. An additional outdoor patio features comfortable furniture and umbrellas next to a modern fireplace and water feature wall.

The newly-opened independent dealership is owned and operated by McDonald Automotive of Littleton, Colorado. The company operates five dealerships representing five brands of automobiles in the Denver area and has been serving the Colorado community for more than 50 years. More information about the dealership can be found at www.audidenver.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

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