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Taboola Chosen by NBC Sports Digital for Exclusive Partnership to Boost Website Engagement and Monetization

Taboola's Personalized Content Recommendations Will Launch Across 16 Websites Including NBCSports.com, GolfChannel.com and Rotoworld.com to Help Optimize Engagement and Increase Revenue

NEW YORK, NY--(Marketwired - June 24, 2014) - Taboola, the leading content discovery platform, today announced an exclusive, multi-year strategic partnership with NBC Sports Digital, a division of the NBC Sports Group. NBC Sports Digital will implement Taboola's personalized content recommendations across 16 of their websites, including NBCSports.com, GolfChannel.com, Rotoworld.com and local NBC Sports Regional Network sites, among others. The move will enable NBC Sports Digital to provide a more engaging experience for their audience, while increasing page views and generating revenue.

"We are fully committed to improving the NBC Sports user experience, and our newfound partnership with Taboola is an extension of that endeavor," said Mark Ruzomberka, Digital Business Development Manager at NBC Sports. "We appreciate Taboola's dedication to finding dynamic, personalized content recommendations that keep our users engaged."

All 16 websites included within the strategic agreement are premier digital sports destinations, with many offering 24/7 news coverage and extensive live-event streaming to sports fans in the U.S. Taboola will help with this effort by delivering a seamless integration of customized content recommendations to users based on an algorithm that examines context, browsing history, collaborative filtering, geographic location, and social media trends. Taboola averages over 130 billion content recommendations to over 350 million unique visitors each month.

"We're thrilled to partner with such a highly-respected media company like NBC Sports Digital, and this collaboration marks a significant milestone in our efforts to help major sports and entertainment companies grow their audiences and boost traffic," said Adam Singolda, founder and CEO of Taboola. "We look forward to connecting the world's extensive sports community to high-quality content they may like but never knew existed."

About Taboola

Headquartered in New York City, with R&D in Israel and offices in London and Bangkok, Taboola is the leading content discovery platform. Taboola serves over 130 billion content recommendations to over 350 million unique visitors every month on the Web's most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About NBC Sports Digital

A division of the NBC Sports Group, Emmy Award-winning NBC Sports Digital offers sports fans 24/7 news coverage, extensive live-event streaming, and complementary coverage of many of the properties within NBC Sports Group's unparalleled collection of media rights across web, mobile and tablets. NBC Sports Digital includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of NBC Sports Regional Networks and Rotoworld.com, among others, as well as a collection of apps that includes NBC Sports Live Extra, NBC SportsTalk and NBC Olympics Highlights and Results. NBC Sports Group and Yahoo! Sports, through a content and promotional partnership, rank No. 1 in traffic among all sports digital properties. Through its SportsTalk strategy, NBCSports.com provides fans with quick, frequently-updated news and information with a unique perspective. The division's live streaming portfolio includes some of the most-watched and most-trafficked events of all time, including Sunday Night Football on a weekly basis, Super Bowl XLVI, Stanley Cup Playoffs and Final, Premier League and the 2012 London Olympic Games, for which NBCOlympics.com earned an Emmy.

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